Sydney Sweeney just launched her own production company, and she wants everyone to know she is “sticking around.”
The actress has been making waves for her role in “Euphoria” season three and shut down the negative media with her latest business venture.
Sydney Sweeney continues to prove that she will stay booked and busy no matter how critics try to break her spirit.
Sydney Sweeney Debuts Honey Trap Production Company
Sweeney appears to be in her business era, as she just formed a production company called Honey Trap. She shared the good news on Instagram, dropping a screenshot of a Deadline article announcing the launch of her company and its first-look deal with Sony Pictures.
Down the slide show included Honey Trap’s mission statement, which read in part, “At Honey Trap, we believe the most unforgettable stories live in contradiction. Beauty and danger, intimacy and power, vulnerability and control.”
The statement continued: “Our mission is to create bold, cinematic film and television that challenges perception, sparks conversation, and leaves a lasting emotional imprint.” Sweeney’s company added that they are committed to supporting filmmakers, complex characters, and more.
Fans Applaud The Actress’s Latest Business Venture
Sweeney captioned the post with what appeared to be her clapback at critics, writing, “Sticking around @honeytrap” alongside a winking face emoji. The news generated positive reactions from fans and celebrities alike, who celebrated Sweeney’s achievement.
“Love this team,” actress Darby Camp wrote, with “Not Skinny But Not Fat” podcast host Amanda Hirsch penning her excitement for Sweeney. Explicit content creator Kylie Kingston dropped a flaming heart emoji, while singer Metalecalec added, “Okay bestie, I see you.”
Fans joined the congratulations, with someone believing Sweeney’s production company “will probably be a highly successful strategy.” Another claimed they saw the production company coming after learning of the actress’s relationship with former talent manager, Scooter Braun.
More About The TV Personality’s Production Company
The Deadline article Sweeney referenced in her post revealed that she formed Honey Trap with her longtime creative collaborator, Kaylee McGregor. The latter reportedly serves as president of production and development at the production company.
As stated, Sweeney’s company is set with a first-look deal at Sony Pictures and is reportedly working with them on the TriStar Pictures remake of “Barbarella.” The French comic book series from Jean-Claude Forest was initially made into a 1968 cult classic film starring Jane Fonda.
Also at Sony, Sweeney is set to produce “The Registration,” which is based on Ben Collins and Luke Piotrowski’s adaptation of the Madison Lawson novel. As for her current projects, the busy bee actress is shooting the Jim Mickle-directed “Gundam” in Australia for Legendary and Netflix.
PR Expert Believes The Syrn Founder Is Making Use Of Her Sultry Image
Sweeney’s production company came months after she launched her lingerie brand, Syrn, in January 2026. Months later, “Euphoria” season three dropped, and she made headlines for her character’s OnlyFans narrative, which featured several nude and explicit scenes.
The Blast shared that crisis and reputation management expert Dave Quast warned that Sweeney could end up getting typecast for only sultry roles, but PR expert Lisa K. Sass shut down that theory. She argued that Sweeney had already established herself as a versatile actress.
“I really believe she’s leaning into her image deliberately. She has her own lingerie collection and is publicly comfortable in her body,” Sass explained. The PR expert added that she did not believe nudity could negatively impact an actress’s career as it did in the past.
Sydney Sweeney Shut Down Over-Sexualized Criticism With Acting Clap Back
After staying silent for weeks about her performance in “Euphoria” season 3, The Blast shared that Sweeney had broken her silence on Instagram. She shared a series of images capturing the behind-the-scenes details of her time on set with other cast members.
Many of the pictures featured some of the explicit scenes from the drama series, including Sweeney’s controversial dog outfit and topless snake moments. The actress did not look uncomfortable in the shots, posing provocatively for the cameras.
There were also shots of her having fun with her co-stars, such as her on-screen love interest, Jacob Elrodi. As for those who felt Sweeney was over-sexualized in season 3, she had the perfect response in the post’s caption, writing, “It’s called… acting.”
What will Sydney Sweeney do next?