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Kim Kardashian Shuts Down KKW Fragrance Following Divorce!

Home / Stars / Kim Kardashian Shuts Down KKW Fragrance Following Divorce!

By MLC on April 1, 2022 at 7:00 PM EDT

Kim Kardashian is closing up shop on her KKW fragrance line following her divorce from Kanye West.

The SKIMs CEO recently changed her name back to “Kim Kardashian” from her married name, “Kim Kardashian West.”

Immediately following the divorce getting finalized, Kim dropped “West’ from all of her social media accounts.

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The former ‘KUWTK’ star announced that she would be shutting down KKW Fragrance temporarily to do a complete overhaul of the brand and name.

In an Instagram Story she wrote, “On May 1st at midnight, @kkwfragrance will be shutting down the website so that we can relaunch fragrance in the future under a band new name – and. under a new web store where you can purchase from all beauty categories under one site.”

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Kim Issues Message About Shutting Down KKW Fragrance

Kim Kardashian's note about shutting down KKW Fragrance
Instagram / Kim Kardashian

The message continued, “Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey – I promise I won’t be gone for too long.”

She then gave all customers 40% site wide until supplies last.

“With Love Always, Kim,” she concluded her message to fans.

It will be interesting to see if she also rebrands KKW Beauty as well. She has yet to make an official announcement about that line of beauty products.

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From the looks of it, the days of being Kim Kardashian West are in the rearview mirror, and Kim is going full steam ahead with her newfound identity, even though it’s her birth given name.

Despite Kanye’s recent erratic social media behavior, the exes put on a united front last weekend while attending their son, Saint’s, soccer game.

The doting parents stood shoulder-to-shoulder on the field as they watched their little one on the field.

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It was a happy family affair as the pair was joined by big sister North West, and younger siblings Chicago, and Psalm West.

In a video taken of the outing, Kim and Kanye twinned in matching black outfits and kept a short distance between themselves, with the SKIMS founder sitting on a foldable chair while Ye stood.

The kids interacted well with both parents, running back and forth between Ye and Kim. The Yeezy founder was in super dad mode with a proud smile on his face as he squatted to take a video of Saint.

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Despite being in the same public space for the first time in a long while, the video didn’t show Ye and Kim interacting apart from leading the kids in and out of the park.

The pair were also greeted by a mutual third party and seemingly had a mini interaction then. Although it was evident that things weren’t particularly friendly between the exes, it was indeed a major victory to see them sharing the same space.

Of late, things have been super nasty between the former couple regarding co-parenting and child custody, so their united front at Saint’s game was undoubtedly a breath of fresh air.

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