Kim Kardashian is making a few major changes in her billion-dollar beauty company, KKW Beauty, and many believe she will start the process of dropping the ‘West’ from the name.
According to multiple reports, the ‘Keeping Up With The Kardashians’ star is giving the ‘Kim Kardashian West Beauty’ brand a massive makeover, which included shutting down all of it online operations. But, sources say they company is still thriving and will relaunch it’s brand with a “totally new look.”
Of course, many fans are speculationg that Kim K. will take the opportunity to drop the ‘West’ from the company’s name after she began the process of divorcing ex-husbnd Kanye West. It’s possible once Kim is fully divorced from the famous rapper, her name will be returned to ‘Kim Kardashian’ and the name West could be scrubbed from her businesses as part of a divorce settlement.
Is Kim Kardashian Removing ‘West’ From All Her Businesses?!
According to one report, the plan is to update the existing packaging, add new formulas, and re-launch with a “new identity.” As you can imagine, many thing that will be the newly single Kim K. with no “West” attached to her products. The brand will include new productions that “are more modern, innovative, and packaged in an elevated and sustainable new look.”
As for the name, nothing has changed yet. Plus, Kim’s team is telling sources her name is not changing. We will have to wait and see!
‘KKW Beauty’ is partially owned by the massive makeup conglomerate Coty Inc., which also purchased a controlling interest in sister Kylie Jenner’s beauty line. In other words, they have a bit of say on drastic changes to the company and its products. Kim’s brand is estimaged to be worth over $1 Billion after the company purchased over $200 million for a 20% stake in ‘KKW Beauty.’
In the end, Kim says she is excited to develop and expand her empire, saying, she will “finally be able to experience it the way that I have always envisioned.”
Expanding Her Empire!
At this point, Kim is still in the middle of the divorce with Kanye and it appears the couple is contining to work out a financial and property settlement of their massive estate. Remember, the couple launced several different businesses together, even though there prenuptual agreement spells out each of them will keep the money and royalities they brought into the marriage. It’s not simple business to split up massive companies and intellectual property that was created by the two stars as a couple. Plus, they are hashing out the custody plan for their four children, althought it appears that part of the case is going very smoothly.
Either way, we are guessing the company will continue its massive success — West or No West.