Hailey Bieber is officially entering her “summer of Rhode.” The model and beauty mogul had fans flooding her Instagram comments after dropping a series of sultry black-and-white bikini photos that quickly racked up more than 1.3 million likes. Posing poolside in a barely-there black bikini, Hailey Bieber left little to the imagination, with many followers declaring Justin Bieber one very “lucky man.”
Hailey Bieber Turns Up The Heat In Tiny Black Bikini
In the striking snaps, Hailey posed in a minimal black string bikini while lounging poolside at night. One photo captured the model looking over her shoulder with damp, tousled hair cascading down her back, while another featured her flashing a soft smile at the camera.
Shot entirely in black and white, the moody aesthetic gave the post an editorial feel. “Summer of @rhode,” Hailey captioned the sizzling carousel, seemingly teasing what’s next for her wildly successful skincare brand.
See The Photos!
The carousel quickly took off online, earning praise from fans and fellow celebrities alike. “You’re such a lucky man!!!!” one fan wrote while tagging Justin Bieber, a comment that quickly racked up thousands of likes. Another joked, “I promise I looked respectfully,” while others praised the Rhode founder’s stunning appearance with comments like “Literal angel” and “Gooorgeous.”
Not every reaction was glowing, however, as some critics questioned celebrity culture and social media validation. Still, the overwhelming response leaned heavily in Hailey’s favor, with fans dubbing it the “summer of Hailey Bieber.”
Hailey Bieber Continues To Build Her Rhode Empire
The viral bikini moment comes as Hailey continues expanding Rhode, the beauty brand she launched in 2022 that has quickly become one of the biggest celebrity skincare success stories. “My idea of luxury in beauty would be facials and treatments. That’s definitely something I would splurge on,” she said when speaking to The Gloss about her company.
She added, “A great facial, or I love facial massage, I love tools, I don’t use them all the time, but if I have extra time in the evening I’ll mask, use tools, like gua sha.”
Bieber Hints At Rhode Fragrance Expansion
In the same interview, Hailey revealed that fragrance is already on the brand’s radar, though she made it clear she has no interest in doing a traditional perfume line. “We definitely would love to go into the world of fragrance in some form,” she shared. “It’s a conversation that we’ve already started.”
Still, Hailey explained that whatever Rhode creates will likely take a more skin-focused approach, potentially expanding into products like scented body creams or sprays rather than a classic fragrance bottle. “I don’t want it to be just traditional perfume,” she said. “I definitely am interested in doing body scent in maybe several different iterations, like body cream, sprays.”
Hailey Bieber Reflects On The Beauty Advice She Wishes She Knew At 18
As someone who has built an empire around skincare, Hailey also got candid about the beauty mistakes she wishes she could warn her younger self against. Looking back on her teenage years, the Rhode founder admitted she regrets over-plucking her eyebrows during the ultra-thin brow trend. “I definitely wish as a teenager I hadn’t plucked my eyebrows so thin!” Hailey shared.
She also revealed that, like many teens, she misunderstood how to treat breakouts, mistakenly believing harsher products were the answer. “I also wish I didn’t think that the solution to getting rid of pimples or any acne was to dry it out, and like burn your skin essentially,” she explained, noting that she used to think piling on salicylic acid was the quickest fix for blemishes.
Now, Hailey Bieber said she hopes to pass down better skincare habits to the next generation, joking that if she ever has a daughter, she would try to stop her from making the same mistakes.