Hailey Bieber is soaking up summer, and doing it in style. The Rhode founder had fans buzzing after dropping a series of sun-soaked bikini snaps, showing off her toned figure in a tiny yellow two-piece while lounging poolside. While many followers flooded the comments with praise, others couldn’t stop raving about the model’s beauty, with one fan simply calling her “natural.”
Hailey Bieber Turns Heads In Tiny Bikini
In the sizzling photos shared to Instagram, Hailey stunned in a pale yellow bikini with dark trim as she posed beside a sparkling pool. The model kept her glam minimal, wearing her brunette hair in loose waves while opting for a soft makeup look that highlighted her complexion.
Captioning the post “summer,” Hailey appeared completely relaxed as she embraced the warm weather season, quickly racking up more than 1 million likes in under a day.
See The Photos!
As expected, fans wasted no time flooding the comments section with reactions to the steamy upload. One admirer praised the model’s effortless beauty, writing “@HaileyBieber natural,” while another gushed that she looked “soooo prettyyy.”
Others couldn’t stop complimenting her appearance, with one fan declaring, “SHE JUST GETS PRETTIER AND PRETTIER EVERYDAY,” while another simply called the Rhode founder “Beautiful.”
Of course, not every comment was glowing, as one critic accused Hailey of posting “either nude or semi nude for grabbing attention!” Still, the overwhelming response leaned positive, with fans praising the model’s summer-ready glow.
Hailey Bieber Says Rhode’s Success Has Surpassed Her ‘Wildest Dreams’
Beyond the bikini snaps and viral social media moments, Hailey has quietly built a beauty empire of her own. Known for her love of routines and skincare, the Rhode founder has become synonymous with the now-famous “glazed donut” aesthetic, often sharing her obsession with layered skincare and glowing skin.
According to those closest to the brand, Hailey’s hands-on approach and authenticity have been a major reason for Rhode’s massive success. “The number-one reason for Rhode’s success is Hailey,” Rhode president Lauren Ratner told Vogue. “I think the consumer is really smart, and really understands authenticity.”
Bieber Transformed Into A Beauty Powerhouse
The success has also transformed Hailey’s public image, elevating her from a celebrity model and Justin Bieber’s wife to a powerhouse entrepreneur in her own right. “I never, ever thought or expected it to turn into this,” Hailey admitted of Rhode’s explosive growth. “In my wildest dreams, it’s already gone beyond what I would’ve hoped for.”
Hailey Bieber Says Motherhood Came At The ‘Exact’ Right Time
While Hailey always envisioned herself becoming a mom, she recently admitted that motherhood happened later than she once expected. The 29-year-old revealed that after watching her older sister welcome a baby girl in 2020, she initially assumed she’d already have more than one child by then. Still, Hailey said the timing simply wasn’t right back then.
“I was not in a place for that at all,” she admitted. “Now I just think it happens to every person exactly when it’s supposed to. I really, really, really believe that.”
Pregnancy also changed Hailey in ways she didn’t anticipate. While she embraced the physical transformation and remained active and healthy throughout the experience, she admitted that becoming a mother reshaped her relationship with herself and the world around her.
While motherhood may have arrived later than she once imagined, Hailey seems more certain than ever that everything happened exactly as it was supposed to.