Hailey Bieber is once again at the center of internet discourse after a new set of glamorous photos sparked both praise and harsh criticism online. The Rhode founder stunned in the high-fashion images for French luxury brand Alaïa’s Summer Fall 26 Archetypes campaign, but social media users quickly began debating everything from her modeling presence to whether the snaps appeared overly edited.

Hailey Bieber’s Campaign Photos Trigger Online Backlash

In the now-viral campaign photos, Bieber showed off her toned figure in a series of sultry poses. In one image, she is seen against a white background, wearing a striking designer outfit. The ensemble features a wrap-style crop top with cutout details at the waist and a dramatic tiered skirt with pleated layers cascading to the floor.

“Photoshop and filters nothing more,” one critic wrote. Another person commented, “She doesn’t give off anything, she’s just there. Where are the real models?”

Others took aim at the fashion industry itself, with one commenter writing, “Not a Real model. Vogue mag is part of the problem, letting the Biebers and Kendall Jenners dominate the photos and stories in there.” A separate critic simply added, “Desperation!”

Some Fans Defended Hailey Bieber Amid The Criticism

Despite the backlash, Bieber also received plenty of support from fans who praised both her appearance and public persona. “She looks fantastic,” one supporter wrote. Another fan defended the model more passionately, referencing her past health struggles and business success.

“I recently listened to Hailey discussing her stroke & heart procedure, later her company,” the commenter shared. “She is articulate, thoughtful, smart! And she’s beautiful & married to talented Justin. So haters, go away!”

Hailey Bieber Posed In A Barely-There Neutral Look For The Campaign

In one of the campaign’s most talked-about images, Bieber reclined across a futuristic glass chair while modeling a skin-tight nude bodysuit. The Rhode founder stretched out dramatically in pointed black-and-white heels while wearing her hair pulled back into an ultra-long, sleek ponytail that extended past the chair itself.

With minimal accessories and a stripped-back beauty look, the image leaned heavily into Alaïa’s high-fashion aesthetic, placing the focus squarely on Bieber’s silhouette.

Bieber Served Sleek High-Fashion Glam In Black Fringe Look

In another striking image from the Alaïa campaign, Bieber stretched across a glass table while wearing a dramatic black fringed dress that hugged her figure and highlighted her toned legs. The Rhode founder paired the look with pointed black heels and oversized statement earrings while keeping her glam minimal.

Hailey Bieber Brought Bold Color To The Minimalist Campaign

Another image from the Alaïa shoot featured Bieber posing in a dramatic red ensemble that added a pop of color against the campaign’s otherwise minimalist backdrop. The model wore a wrapped red crop top paired with a layered pleated skirt that cascaded down to the floor.

Bieber posed with her arms stretched above her head, keeping her glam simple, allowing the outfit’s bold red to turn heads.