A bakery cookie has unexpectedly turned into one of Los Angeles’ most bizarre celebrity controversies.
Spencer Pratt is now publicly defending a fire victim baker after accusations surfaced that a relative of Jimmy Kimmel tried to pressure a grocery store into removing pro-Pratt campaign cookies.
As the story spreads online, the debate has become about far more than politics, pastries, or celebrity families.
Spencer Pratt Cookies Become Unexpected Political Flashpoint
The controversy began at Vicente Foods, a longtime grocery store in Brentwood, where baker Daniela Romano started selling sugar cookies decorated with a “Vote Pratt” logo earlier this week.
The cookies quickly became popular among customers supporting Spencer Pratt’s mayoral campaign. But the growing attention surrounding the baked goods also attracted criticism from people opposed to Pratt and his politics.
Romano reportedly suffered devastating losses during the Palisades Fire, just like Pratt himself. According to reports, she lost both her home and former business in the disaster.
Despite the backlash, the cookies continued drawing customers eager to support both Pratt’s campaign and the baker rebuilding her life after the fires.
As interest around the story grew, accusations soon emerged involving Carly Kimmel, the sister-in-law of Jimmy Kimmel. Carly is married to Jimmy’s brother Jonathan Kimmel.
Celebrity boutique Kitson later claimed in a social media post that it had “spoke to a reliable source” alleging Carly threatened to stop shopping at Vicente Foods if the store continued selling the cookies.
The allegation immediately spread online and pulled Jimmy Kimmel’s extended family into the growing drama.
Spencer Pratt Defends Fire Victim Baker
Spencer Pratt did not stay quiet after hearing about the controversy. Speaking to The California Post while holding a box of the cookies, Pratt passionately defended Romano and criticized the backlash surrounding her bakery.
“That woman (Kimmel) was trying to stop somebody from trying to support their family. I hope they (Kimmel family) go support a fire victim that lost everything and maybe make amends and buy some of these cookies, I think that would be a good apology,” Pratt said.
He also insisted that supporting businesses trying to recover from tragedy matters more to him than online criticism.
“We’re doing a lot of things, but I’ll always have time to support people that are trying to build back from nothing and that are being attacked by people that obviously don’t understand that my message is common sense,” he continued.
Pratt has made the city’s wildfire response one of the central issues of his mayoral campaign. The former reality television star has repeatedly argued that Los Angeles leadership failed residents affected by the fires.
According to Pratt, critics targeting the cookies are ignoring larger public safety problems impacting the city every day.
Jimmy Kimmel Relative Allegedly Faces Growing Backlash
As the cookie controversy exploded online, social media users quickly took sides.
Kitson’s Instagram page became one of the loudest voices attacking the alleged complaint against the bakery.
Reports also claimed social media profiles connected to the Kimmel family were switched to private as backlash intensified online.
Meanwhile, supporters of Pratt continued flooding Vicente Foods to buy the now-famous cookies.
The California Post reported that when it called the store Friday morning around 11 a.m., employees explained a fresh batch would not be available until later in the afternoon because demand had become so intense.
The cookies reportedly sold out rapidly as customers lined up throughout the day to purchase them.
Pratt Turns Cookie Fight Into Campaign Message
Spencer Pratt used the growing controversy to further push the issues driving his campaign.
While defending the bakery, he argued that opponents of his campaign are failing to take concerns about homelessness, drug abuse, and public safety seriously enough.
“So, if you don’t support what I’m doing then you just want drug addicts that are naked in front of kids in parks, and you want people’s arms getting hit with machetes in broad daylight on the sidewalk. So, I don’t know what’s going on with those people, but the people that are buying the cookies whose brains are functioning,” Pratt told The Post.
Even while discussing serious political issues, Pratt still found time to joke about the viral cookies becoming a sensation.
“I hear you can just eat them all day long and you don’t even gain weight, I hear they’re actually healthy cookies, they’re delicious,” he joked.
The unusual scandal has only brought more attention to Pratt’s increasingly visible mayoral campaign as election season intensifies across Los Angeles.
Spencer Pratt Cookie Craze Sells Out Across Los Angeles
By Friday, the cookie craze had reportedly grown far beyond what anyone involved expected.
Daily Mail photographed Pratt’s mother Janet purchasing two dozen cookies at Vicente Foods for $150 while supporting the bakery herself.
Reports stated that only 700 cookies were made available Friday, with every single one selling out as crowds gathered at the grocery store.
Each cookie reportedly sold individually for $6.50, turning the once-simple bakery item into one of the city’s strangest viral campaign symbols.
Pratt appeared thrilled by the attention the controversy generated for both the baker and his campaign.
“I couldn’t be happier to help sell cookies now while also saving the city,” Pratt said.