MrBeast Is The First Influencer To Sponsor An NBA Franchise!

YouTube star Jimmy Donaldson, more widely known as MrBeast, is the new sponsor of the Charlotte Hornets! This partnership marks the first between an influencer and an NBA franchise.

This groundbreaking partnership is a first between an influencer and a sports team and could pave the way for other influencers.

Donaldson, a native of Greenville, North Carolina, is known for being one of the most popular content creators on YouTube, with 188 million subscribers, 87.7 million on TikTok, and 41.9 million on Instagram.

The influencer will advertise his snack brand, Feastables, on the Hornets' jerseys. According to ESPN, the logo will appear on all Hornets' jerseys and a media background during press conferences.

"We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family," Hornets COO and president Fred Whitefield said in a statement, per USA Today. "We are excited to have this opportunity to introduce MrBeast's fans to the Hornets and the Feastables brand to NBA fans worldwide through our jersey patch. We are confident this innovative, new partnership will significantly benefit everyone involved."

According to a press release, "The Feastables logo will appear on all Hornets uniforms, as well as the uniforms of the Greensboro Swarm and both the virtual and physical uniforms of Hornets Venom GT, the organization's NBA G League and NBA 2K League affiliates."

Donaldson launched Feastables in January 2020. The brand sells sweets such as cookies and chocolate bars made with organic ingredients and no artificial flavors and made more than $10 million in the first few months, according to Axios.

The promotional clip shared by the team on their TikTok and Instagram pages features a glimpse of the new uniform sporting the Feastables patch worn by point guard LeMelo Ball as he snacks on a Feastables chocolate bar.

Many fans commented on the clip with positivity and support.

"MrBeast has made it made it 😂," one person wrote in the comment section of the TikTok video. Another added, "At this point, MrBeast owns the world."

Comments on the Instagram post were similar, and many had jokes only MrBeast's fans would understand.

"This is actually 🔥🔥🔥 MrBeast should do a challenge with the Hornets. First player to go a month without any controversies gets an extra 10 million to their contract," one person hilariously wrote.

Another said, "MASSIVE W FOR CHARLOTTE we will be getting an influx of attention from all around the world this is GENIUS because he will prob make videos w Lamelo and the Hornets 😂 and he's from NC so it makes too much sense!!"

MrBeast is known for giving money away either by chance or through challenges. He shares many of these moments on social media.

Just recently, Donaldson walked up to a random college student and asked if he was a subscriber. When he showed that he was not a subscriber on his phone, Donaldson walked over to another student and asked the same, but this time, he was a subscriber.

"How much does your tuition cost?" he asked the student, who responded, "$14,000."

Donaldson then handed the student a case with $10,000 in it and then a second case with another $10,000 in it.

"You literally could lie to me and say 100 grand, and we would've given it to you," Donaldson said. The student said it was funny and he should give that money to other people.

The video received more than 8 million views and thousands of comments.

"'Go give it to other people,' protect that man," one person wrote. Another added, "I just clicked subscribe in case I run to you even though I'm miles away, lol."

In other recently shared videos, MrBeast renovated a stranger's home, played "Guess the Gift," and showed how to open extremely expensive cars.