Beyonce stars in Ivy Park Rodeo campaign inspired by Black cowboys and cowgirls

Beyoncé Set To Take Fragrance Industry By Storm With Release Of New $160 Perfume

Home / Stars / Beyoncé Set To Take Fragrance Industry By Storm With Release Of New $160 Perfume

By Fiyin Olowokandi on July 22, 2023 at 2:00 PM EDT

Beyoncé has an exclusive new deal! Months after announcing the launch of her haircare business, the cultural icon dropped a new addition to "Act I" of her "Renaissance" album and ongoing global tour.

The Parkwood Entertainment founder needs no introduction as one of the 21st century's most influential figures. The multi-hyphenate star frequently has the world in a chokehold with her music, acting, and numerous successful business ventures.

In her latest money-making move, the most-awarded Grammy singer revealed her plans for a new perfume. Although she is no stranger to the scent industry, this fragrance marks the entertainer's first project in nearly a decade.

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Beyoncé Teases The Arrival Of The Mystery Perfume She 'Crafted' & 'Designed' In Line With Her Renaissance Era

Beyoncé now holds the maximum Grammy wins at 32
Instagram | Beyoncé

News of the "Drunk in Love" songstress's latest aroma came via her Beyonce.com website. Although the name and display for the chart-topper's fragrance were not unveiled, the forum explained the mother of three created the scent as the newest addition to her "Renaissance" project.

The unnamed perfume, referred to as Eau de parfum, was part of the 41-year-old's "Act I" for her 2022 hit album and ongoing world tour. The third-most awarded Billboard Music Award artist announced the product at the heels of the North American launch of her global stint.

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The mystery blend features 1.7 ounces of fragrance made from various ingredients, with clementine and golden honey serving as its top notes. The heart notes featured rose absolute and jasmine sambac, while the base notes were created from Namibian myrrh and golden amber.

According to the website, this unique mixture was "created in France." However, it was "crafted and designed" by Beyoncé. The contents are contained in a 50 ml bottle which the page described as being "encased in art."

Alas, the scent is not available to all members of the Beyhibe as sales would occur only for residents in the US and Canada. In addition, the product shall be sold exclusively on the "Cadillac Records" actress's website.

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Beyonce teases new perfume
beyonce.com
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Fans in the specified regions could pre-order the Eau de parfum for $160, a hefty price the multi-hyphenate star softened with a rare offer. Each purchase would receive a "special gift" but only "while quantities last." After payment, the "Love on Top" singer's new fragrance was scheduled to be delivered sometime in November. However, the website stressed that the shipping date could be changed according to their "sole discretion."

As mentioned, the highly-anticipated scent is not Beyoncé's first gig in the fragrance industry. The mystery perfume will be launched nearly ten years after the 41-year-old's last product, Rise. The scent dropped in 2014, a woody perfume with an added fruitiness of warm Apricot.

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This product was preceded by the Pulse series, which began with the 2011 Pulse, 2012's Pulse Summer Edition, and 2013's Pulse NYC. Before these aromas came the "Halo" singer's first designer perfume, the iconic Heat.

The fragrance unveiled in 2010 was arguably the Houston beauty's most successful project, with six different spin-off scents released over the years. The list included: Heat Rush, Midnight Heat, Heat Wild Orchid, Heat Kissed, Heat Seduction, and Shimmering Heat.

Beyonce launches her Heat perfume with Macy's
MEGA
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The Oscar Nominee Paid Tribute To Her Mother With Upcoming Haircare Line

Two months before teasing the launch of her newest perfume, the "My Power" songstress got fans excited for her debut in the haircare business. Beyoncé teased the project's arrival on her Instagram page, sharing three wholesome slides about the venture.

The first image captured the powerful vocalist seated in front of a vanity mirror with several sample bottles gracing the counter. The mother of three gave viewers a rare look at her natural honey-brown curls, posing with her voluminous waves falling down her shoulders as she held a curling iron.

The second snap was a throwback picture of the former Destiny's Child member seated at a salon as someone curled the tips of her shoulder-length braids. The viral announcement about her haircare line came on the final slide via a handwritten note.

In her message, the "Cuff It" singer recalled her past, asking fans if they knew her first job was at her mother, Tina Knowles's salon. The entertainer used to sweep hair off the floor before getting her start to fame with the other Destiny's Child members by singing for clients at the establishment.

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Beyonce teases hair venture in cryptic post, flaunting natural hair
Instagram|beyonce

Citing Tina as her biggest inspiration, the record-breaker raved: “I watched her heal and serve so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”

“I can’t wait for you to experience what I’ve been creating,” the 16-time AMA honoree concluded her announcement, signing off with a heart and her initials “B.”

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