A Queen without limits! Beyoncé went from selling out venues on her Renaissance World Tour to sending fans into a frenzy with her upcoming haircare venture.
With the mention of her name, the beloved songstress’s beauty, music, and record-breaking achievements quickly come to mind. As one of the world’s most successful entertainers, the 41-year-old has grown from a Pop star to a cultural icon.
Given her influence, it is no surprise the beloved Queen Bey garners attention in everything she does. When the “Drunk In Love” artist announced her interest in the hair industry, her BeyHive fanbase enthusiastically supported her plans without needing encouragement.
Beyoncé Teases New Haircare Line Is A Tribute To Her Mother’s Legacy
In her latest Instagram update, the most-awarded Grammy honoree surprised her over 300 million followers with news about her upcoming haircare line. Before dropping the bombshell, the caramel-toned beauty gave viewers a rare look at her natural hair.
The behind-the-scenes look at the “Love on Top” singer’s glam process captured the mother-of-three sitting in front of a large vanity mirror while holding a curling iron. The glass object was erected on a counter, where a hand dryer alongside several containers and sample bottles were seen.
The pop icon looked radiant, rocking her natural beauty with no makeup. She slayed in a gorgeous white romper with billowing sleeves and a plunging neckline. The entertainer’s honey-brown tresses complimented the chic outfit, which fell in curly waves down her shoulders.
Easing up to the news about her business venture, the 41-year-old also shared a throwback picture of herself — looking like her daughter Blue Ivy — getting the tips of braided hair curled at a salon. Finally, the announcement about her haircare project came on the third slide via a handwritten note.
“How many of you knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done,” the 27-time Billboard Music Award recipient penned, referencing the former girl group that sparked her rise to fame.
“I was exposed to so many different kinds of entrepreneurial women in her salon. I saw firsthand how we nurture and celebrate hair could directly impact our souls,” Beyoncé continued, giving fans hints why she wanted to launch the haircare line.
Citing her mother, Tina Knowles, as her most significant influence, the Houston beauty penned: “I watched her heal and serve so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
The “Break My Soul” musician ended her message with an exciting promise that linked fans’ minds to the various bottles seen in her first image. “I can’t wait for you to experience what I’ve been creating,” the media personality wrote, signing off with a heart and her initials “B.”
Although Queen Bey shared no additional details about her haircare launch, the Beyhive enthusiastically celebrated the news by giving the post over three million likes with thousands of positive comments.
“I’m buying it. I don’t care. You all (Knowles folks) have been discussing hair since day 1! Sold! You all legit,” a social media user raved. “The haircare aisle is shaking, RN. We can’t wait!!!” another person exclaimed.
“No matter what it is, I’ll buy blindly and write a 5-star review,” someone declared. “The way this is already sold out before it dropped,” a fourth noted, while a fifth individual chimed: “I got no hair, but I’m buying it… I ain’t even gone play witcha time.”
Queen Bey’s Haircare Announcement Followed The End Of Her Partnership With Adidas
The “Upgrade U” singer’s new business venture came weeks after the sensational entertainer parted ways with Adidas, a famous athletic apparel brand. The dynamic duo joined forces in 2018 following the relaunch of Beyoncé’s Ivy Park clothing line.
However, the music icon and the sports company reportedly ended their partnership over “major creative differences.” Another highlighted reason was the significant loss Adidas incurred from collaborating with the Oscar nominee.
The brand allegedly lost about $200 million, caused by a 50% drop in sales. Despite these claims of unsuccessful marketing, the Houston native’s yearly salary of $20 million was reportedly unaffected by the crisis.
Following the conclusion of her journey with Adidas, sources revealed that the 41-year-old would continue producing athletic apparel through her Ivy Park brand. According to the report, Beyoncé planned to “reclaim her brand, chart her path, and maintain creative freedom.”
