Tarek & Heather Rae El Moussa Take Fans BTS Of Their New Business Venture

Tarek & Heather Rae El Moussa have shown fans what goes into making their new home line products.

Soon after announcing the decor brand Home by Tarek and Heather, the couple has taken viewers on a tour of their production factory. The line features one hand soap and two handcrafted candles Heather previously claimed would make any home feel "safe and warm." The products became available for public consumption on March 24.

For longtime followers of the El Moussas, it is not news that they are business-oriented. The couple showed their commitment to securing the bag when they announced their new business venture while nurturing their nearly three-month-old son, Tristan Jay, last month.

The pair have gone the extra mile to prove to their consumers their dedication to giving them the best. To that end, Heather shared a clip that featured her and her husband wearing matching black all-black outfits and personal protective equipment, including goggles, in the production factory.

Tarek started the video by stating that it was no longer news that they had started their line before asking his wife, "What are we doing here?" In response, Heather explained that they were watching their products being made from the beginning, middle, getting boxed up and shipped out." 

"We've been talking about doing something together in the home space for years, and finally seeing it happening is just an incredible experience. And we're passionate about our home line, so we don't have many items," Tarek continued.

The "Flip or Flop" added that they wanted their products to have a "boutique feel," hence they would "only be putting things on our site that we love." "So when you buy our products, you get a piece of us. So, we hope your home feels like our home," the father-of-three wrapped up as the Instagram reel showed their hand soap on the production slide. 

The couple continued their inspection, occasionally stopping to talk with their staff and even engaging in PDAs at some points. They also paused to pose with containers of their hand soaps, with Heather resting her head on her man's shoulder. Beneath the video, the 36-year-old wrote in parts:

"The making of @homebythem... because the process is just as important to us as the final product. If you know us, you know we're very hands on and everything we do is with intention."

One person took to the comment section to wish the couple well in their endeavors, while another confirmed that the products smelled as good as advertised. A third Instagram user acknowledged that the brand's name "is so cute, creative, and unique."

Meanwhile, a fourth commenter wanted to know why the products carried such a hefty price tag — the candles cost $250– to which the home line's official Instagram page responded:

"What we have come to realize (sadly) is that products made in America cost significantly more than imported goods. Hopefully, gas prices start to drop which will trickle down to the cost of goods and we can lower prices!!"

For the announcement of the brand, the "The Flipping El Moussas" reality stars released a joint statement via Heather's social media that included multimedia content of a picture and two videos. 

The Blast noted that the lead slide showcased a grayscale snapshot of the twosome standing side-by-side in what looked like a kitchen. While his wife reached out for a soap bottle with her left hand, Tarek ran tap water through his hands. The two clips featured up-close shots of the products, namely Newport Beach, Los Angeles, and Santal.

Last month, The Blast observed that Tarek and Heather gave fans a glimpse into their recently purchased home as part of an HGTV magazine feature. The couple began by posing in front of the black-bricked building with large window panes, a small patio, and a glass door.

A black marble backsplash tile set the decor tone for their kitchen, which included an island, chairs, and white cabinets, for their kitchen. For their living room, they opted for a dark fireplace uplifted by the flatscreen TV on the wall above it and a wrap-around gray couch. 

A look at the bedroom unveiled an oversized brown headboard that paired perfectly with similarly-toned curtains, bedsheets, couches, and rug. Heather wrote beneath the post, which has garnered thousands of likes:

"Most of you probably know that we moved in together within the first 2 weeks of dating, but what you might not know is this is actually our first home together, and we designed every detail:)."