Keith Lee on GMA

TikTok Food Critic Keith Lee Helps 'Good Morning America' Surprise Small Brooklyn Bakery

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By Melanie VanDerveer on January 26, 2023 at 1:15 PM EST

Popular TikTok food critic Keith Lee is on a mission to help struggling small eateries.

In his quest to help worthy businesses get more business, he captured the attention of millions of people through social media. And through his good deeds and hard work, he also caught the eye of "Good Morning America."  Lee appeared on the morning show today to help surprise a small Brooklyn bakery in a big way.

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Keith Lee Helped "Good Morning America" Surprise A Small Brooklyn Bakery

Keith Lee on Good Morning America
ABC News

After recapping Lee's mission and TikTok success for "Good Morning America" viewers, Lee got the opportunity to help surprise small Brooklyn bakery, "Bakery on Bergen." Lee explained why this particular small business stood out to him after visiting many while in New York City. (See the clip here!)

"I heard about this from another influencer and I'm so happy I did," he said. "I went and tried it and it was delicious." After entering the business, "GMA" host Will Reeve and Lee found owner Akim Vann and explained why they are there and live on television.

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Keith Lee on GMA
ABC News
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When asked what made his experience at the bakery so special, Lee said, "Akim did." "Your customer service was through the roof. You had no idea who I was. You made your green tea latte for me like four times," he said. "Customer service was amazing. And the chocolate chip cookie, crazy."

Lee also filmed a video for his social media about the business, but hasn't posted it yet, although Reeve said it will be posted later today.

After the shock of being live on "GMA" and finding out that Lee will be posting his review of the bakery on TikTok, which has proven to be life altering for the small eateries he reviews, Vann was gifted $10,000.

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Keith Lee Shared The News Of Being On "GMA" On TikTok

Keith Lee on TikTok
Keith Lee - TikTok

"The cat is out the bag," he began his TikTok video. "I've been working with a network for last two weeks. They finally posted about it on IG. Let's talk about it." After doing a food review on a New York deli, he announced that he will be on "GMA." To say he's excited after seeing his announcement might be an understatement.

"I not only want to take this time to say what network I'm working with, but I also want to say God bless you guys. I truly appreciate it. Not only the support, the love, the super dope messages, all of the kind words, they really mean a lot to me," he said. "I will be on 'Good Morning America' tomorrow."  He ended his video with the excitement he has for his big moment on the morning news show.

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Keith Lee on TikTok
Keith Lee - TikTok

Lee currently has nearly 10 million followers on TikTok. His announcement video received more than 2.6 million views and 20K comments in a short amount of time.

Tons of congratulatory and positive messages filled the comment section. "Keith you are the best thing that happened to this app," one follower wrote. "WOO HOO!! Can't wait to watch you tomorrow! You're going to slay! ???," another added. "Dude. I have never rooted so hard for someone on TikTok. Srsly. I’m rooting for you," said another follower.

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