One viral food review video by TikTok food critic Keith Lee helped to bring life to a failing Las Vegas pizzeria last week. Lee revisited Frankensons Pizzeria four days after his video went viral and was greeted with a very different scene than his first visit last Monday.
Keith Lee Brought Much Needed Attention To Frankensons Pizzeria In Las Vegas
Thanks to the viral video that has more than 29.5 million views currently, Lee was unable to get pizzeria owner Frank Steele on the phone, so he got in his car and drove over to see what was going on. “I literally been trying to call and just tell Frank thank you and I appreciate him. I haven’t been able to get to him through the phone,” he said in his update video. “I see why. I just pulled up. I see why.”
Lee then shows the front door to the pizzeria with a line formed outside and down the block. Inside the pizzeria, there was also a line at the counter. When Steele saw Lee, there were smiles all around. “Frank, bro, what? I just want to come say hi. That’s all,” Lee said. “Literally all I came for. This is crazy.”
@keith_lee125 Frankensons Pizzeria 4 day update @keith_lee125 💕 2-3 hour wait times ALL DAY , line down the street , him and his family are working 16 hour shifts EVERYDAY 💕 God is amazing, God bless you all 🙏🏽 #foodcritic ♬ original sound – Keith Lee
One employee went outside and asked the crowd how many of them saw Lee on TikTok. There was nothing but applause in response. The comment section of the video was similar with nothing but kind words, congratulatory messages and applause.
One follower took to the comments to write, “You have such an impact!!! Because you are so genuine and we love you!! You did an amazing thing for Frank!!” Another added, “This story 🥺 The power of human connection. Frank walked up just to say hello and to get to know his customers. Changed his life.”
Keith Lee’s Life Also Changed After The Frankensons Pizza Review
In a follow-up video to his viral review of Frankensons Pizzeria, Lee explains how the last few days have changed not only Steele’s, but also his life. “This has been one of the craziest three-day spans of my entire life,” he said. “Quick life update, let’s talk about it.”
Lee continues to explain how things have changed for him in the past few days. “About three days ago, I posted an update about Frankensons Pizzeria. Since then, mayhem,” he said. “I was woke up this morning to my mom at the edge of my bed, with my dad on the phone and my wife screaming – We made it to the news!”
Lee then shows the news clip about his review and how Steele’s business is now booming after his TikTok video. “Now Frank told me beforehand they had reached out and he asked me to come,” he explained. “I told him no. That wasn’t about me. That wasn’t my moment. That was all him.”
Lee said if the food wasn’t good, the news would not have been there, so he kindly declined being there for Steele’s big moment. “Watching him be that thankful and cry on national news was more than enough for me, was more than enough,” he said. “I thank God to be a vessel as always, and I appreciate, and I thank y’all for being here.”
Lee also told his followers in this follow-up video that he’s had some great things happening in his life in the past three days. “Also three days ago, I got my first big brand deal,” he announced. “Also in the last three days, there’s been a bunch of memes about me. I never thought I would be a meme, or I just be scrolling on my for you page and see somebody making a video about me.” He also found out he was trending on Twitter. He then shares more gratitude for his healthy family and all his fans and followers.
@keith_lee125 3 day life update 💕 Thank you. God Is Amazing, God Bless You 🙏🏽 💕 #foodcritic ♬ original sound – Keith Lee
One of Lee’s followers left the comment, “This is what influencer marketing was supposed to be. God bless Keith and his family.” And another added, “You deserve your own food critic show!! You are so amazing!!”