Lisa Rinna Shows Why Lipstick Shade Is Named 'Birthday Suit'

LisaRinna/Instagram

Lisa Rinna, self-proclaimed "-sshole with iconic hair and big lips" is putting her money where her mouth is – the lips part, that is. The 57-year-old "Real Housewives of Beverly Hills" star is gearing up for the September 28 launch of her Rinna Beauty line. The Bravo star, joining the likes of "Vanderpump Rules" face Lala Kent in having her own cosmetics range, is, naturally, busy promoting the whole thing on her Instagram.

Lisa's range is kicking off with lips. And the $45 kits have got very Lisa Rinna names. Check it out below.

LisaRinna/Instagram

Scroll for the latest post from Lisa. The star, who has revealed her makeup brand is "a decade in the making," updated her account ahead of the weekend with both a photo and a video. The post, sliced in half, showed off the former "Melrose Place" actress' super-full and glossy-pouting lips while she blew kisses up top– meanwhile, a photo down below showed Lisa strewn across a leather couch, in the buff, and just about covered by a slinky black blanket.

LisaRinna/Instagram

Keep scrolling for the video. Lisa, already appearing to face backlash as her haters vow to boycott the brand following her treatment of Denise Richards in Season 10, is nonetheless ploughing on.

"Rinna Beauty is finally here! I’m thrilled to share my Chic, Sexy, Bold lip liner, lipstick and lip gloss with you. ?❤️," the star wrote, also calling Rinna Beauty "a lifestyle" before adding:

"I want to bring fun and joy into your lives, while you feel and look gorgeous at the same time. There are three nude shades available: Birthday Suit, Legends Only and No Apologies."

Scroll for the scathing comments.

LisaRinna/Instagram

Lisa, followed by 2 million on Instagram, and generally proving hit-or-miss with her updates, now sees her own followers wondering if the whole thing will be a flop.

"So this will be her storyline next season? Promoting a business that will most likely fail," one fan wrote. Another, seemingly both in agreement and out to troll Lisa, replied:

"Lol ? or she will send u harassing messages for Lisa and you won’t get your money back lol ? ken Todd’s voice goodbye Lisa."

LisaRinna/Instagram

Fans do not appear to have forgotten Lisa's "witch hunt" of exiting star Denise Richards. Lisa has had fans calling on her to be fired in the wake of the season finale, with one fan today not holding back.

"I’m confused? It says your cosmetics are cruelty free...aren’t you the owner? Team Denise," they wrote.

The launch will see Lisa join the slew of reality faces running beauty brands. Lauren Conrad has one, Savannah Chrisley is launching, Angela Simmons launched in May. Of course, Kim Kardashian and Kylie Jenner lead the way.