Addison Rae's Father, Monty Lopez, Launches TikTok Agency

Addison Rae is known for amassing millions of loyal followers on social media platforms, including TikTok, and now one of the people responsible for her success is going to try and replicate that same magic by providing a complete TikTok management solution for companies needing organic content and user engagement on the platform.

Along with guiding his daughter's career, Monty Lopez has been building a name for himself in Hollywood and now wants to try his hand at providing digital strategy for brands lacking TikTok relatability. Some have compared Monty to the Rae family's TikTok version of Kris Jenner for The Kardashian family.

We're told Monty Lopez teamed up with VEGO Picture’s Ben Ganz to launch the TikTok Agency, BAM Social.

According to a release on the new venture:

"Ben and Monty have built BAM Social to help brands execute TikTok content production, influencer outreach, 360° social strategies, and strategic partnerships. BAM Social will merge with award-winning VEGO Pictures to create a content super house. Ganz’s vast experience in network television and digital innovation coupled with Lopez’s overarching strategy in brand creation equals BAM Social, a one-stop, turnkey, TikTok agency."

As for their credentials as heads of the agency, Ben Ganz was an integral part of the team that built the digital strategy for American Idol and FOX’s unscripted shows in lockstep with the birth of modern social media. Ganz’s approach would shape FOX’s second-screen strategy for the next decade. When American Idol took a bow, Ganz started VEGO Pictures. The new enterprise was behind the social media for American Idol’s re-launch, which garnered a whopping 2 billion impressions. Ben’s other achievements include creating Hollywood 2.0 – The Vego Show, one of Apple’s Top 20 business podcasts. In addition, VEGO Pictures served as an in-house production team for Kevin Hart’s LOL Network.

Monty has a stellar track record providing the business strategy and team building for Addison Rae and The Rae Family brands. He is an expert at ushering talent to global stardom and creating teams that can transition through multiple platforms. Furthermore, Lopez grew his personal TikTok account to 5.5 million followers while managing his daughter’s meteoric rise to stardom. Look for Monty Lopez and his family in the Snapchat Original series Addison Rae Goes Home.

According to a release for the agency, "BAM Social provides cutting-edge digital strategies for the newest social media and Web3 platforms while facilitating diversity initiatives and empowering minorities. Brands that need content production, influencer outreach, and digital strategy should look to BAM Social, a unique marketing agency building a new global media entity."

The release adds, "Brands that need content production, influencer outreach, and digital strategy should look to BAM Social, a unique marketing agency building a new global media entity."