The online fashion retailer is using this 15-minutes of viral fame and running with it right to the customers.
On Monday, March 28, the online clothing store was trending on Twitter for their genius marketing scheme which was a play on what happened at the Oscars.
Fashion Nova Capitalizes On Oscars Drama!
In the event you missed the actual awards show and have NOT been on social media since, let The Blast fill you in.
On Sunday night, Rock was presenting at the show, but of course had to throw a few jokes in before getting to the big reveal.
One of the jokes involved Jada Pinkett Smith and “G.I. Jane.”
Will and Jada were sitting front row and the wife of the Oscar winner was less than impressed.
Before Will Smith Lost His Lid On Chris Rock!
Despite letting out a chuckle, within seconds of the joke coming out of Rock’s mouth, Will stormed the stage and slapped the comedian clear across the face.
It was an absolutely shocking, jaw-dropping and horrifying moment for those watching at home, in the Dolby theatre and backstage.
Not long after the “slap heard round the world” occurred, it went absolutely viral and has been the talk of the social media since.
Following the slap, Will took home an Oscar for “Best Actor In A Leading Role,” for his portrayal of Richard Williams, the father of Venus and Serena Williams, in “King Richard.”
Despite the mayhem and apologies that occurred following the slap, Fashion Nova decided it was the perfect opportunity to put on a sale.
As previously mentioned, “Fashion Nova” began trending on Twitter yesterday due to a sale they had running.
It was also trending alongside “SLAPPED 40%.”
Fashion Nova SLAPPED 40% Off The Entire Site
The clothing brand sent devoted customers a promotional text which read, “Fashion Nova: We SLAPPED 40% Off the ENTIRE Site! 👋🏻 It’s Time to ROCK New Spring Looks 💥 Today Only.”
Twitter users and frequent shockers were absolutely SHOOK by the audacity of online retailer and took to the platform to share their thoughts.
One person wrote, “The devil works hard but fashion nova works harder.”
“Fashion Nova marketing is something else,” another person tweeted.
One person suggested the next promotion code should be ‘WILL.’
Fans React To Fashion Nova’s Marketing
“Fashionnova about to be like ‘Slap 30% your next order with code ‘WILL’ 🤣🤣🤣.”
One person called out Fashion Nova for its pettiness.
While the entire situation is really no laughing matter, it appears Will and Rock have made amends with one another.
The “I Am Legend” actor issued a public apology to the “Grown Ups” actor on Instagram yesterday.
Will began the post by saying, “Violence in all of its forms is poisonous and destructive.”
“My behavior at last night’s Academy Awards was unacceptable and inexcusable,” he continued. “Jokes at my expense are a part of the job, but a joke about Jada’s medical condition was too much for me to bear and I reacted emotionally. I would like to publicly apologize to you, Chris. I was out of line and I was wrong. I am embarrassed and my actions were not indicative of the man I want to be. There is no place for violence in a world of love and kindness.”
View this post on Instagram
“I would also like to apologize to the Academy, the producers of the show, all the attendees and everyone watching around the world,” he went on. “I would like to apologize to the Williams Family and my King Richard Family. I deeply regret that my behavior has stained what has been an otherwise gorgeous journey for all of us.”
“I am a work in progress,” he concluded. “Sincerely, Will.”
Jada also issued a message on social media following the Oscars fiasco.
She wrote, “This is a season for healing and I’m here for it.”