Blake Shelton Says He’s ‘So Happy’ For Gwen Stefani On Launching GXVE Beauty

Blake Shelton congratulated wife Gwen Stefani on her new venture!

Showing His Support

The country crooner, 45, shared his excitement over Stefani’s new makeup line, GXVE Beauty. He reposted the brand’s promotional video to his Instagram Story and added a sweet note for the singer:

“Congratulations @gwenstefani,” Shelton began. “you did it!!”

He continued, “I KNOW how you hard you’ve worked hard on this for several years now,” adding, “So happy for you.”

GXVE Beauty Is Finally Out!

 

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A post shared by Gwen Stefani (@gwenstefani)

The share came after Stefani, 52, announced the launch of GXVE Beauty on the social media site.

“so excited to FINALLY share GXVE with you !!!” she wrote in a post. “almost 4 years in the making … u can now get it online @sephora @sephoracanada, and in stores on march 10th 🖤 I can’t wait for you all to have it !! 💋 gx”

A Special Place

The No Doubt frontwoman traveled to her birthplace of Anaheim, California for the event. She picked Mama Cozza’s Italian Restaurant as the venue — a place near and dear to her heart as she said it’s where her parents had their first date.

“This is the restaurant we grew up coming to,” Stefani said in a video posted to her Instagram Story and was joined by her brother Todd. “Gloria Cozza was in Girl Scouts with me, and we have taken over for the GXVE Beauty launch. This is insane and we’re gonna actually go to the kitchen and get pizza after.”

On Creating Her Brand

While there, Stefani gave a heartfelt speech about her brand.

“I feel like every single thing I’ve ever done in my entire life — and I’m speaking from my heart and my truth — it has led to this moment,” she said.

On why she picked Anaheim, the singer explained, “This is where it all started. I grew up here in Anaheim.”

She continued, “I felt like because this feels like definitely the next chapter of my life, and I’ve prayed about this.”

Recalling The Past

The mother of three also said she “was obsessed with makeup [her] entire life,” which inspired her to make GXVE Beauty. She then described how she worked as “a makeup girl behind the counter” before becoming successful in her music career.

“The thing is, is that I don’t know why I didn’t do this sooner, but I don’t think I knew that it was even a thing that you could do back in those times,” Stefani admitted. “Like in the ’90s, we did music. And we did that for nine years before we were on the radio. Like we were never trying to do anything. We were just being who we were.”

A Proud Husband

As for her husband, he has been supportive all the way. On February 27, Shelton posted one of Stefani’s videos to his feed and captioned the share with:

“I’m so incredibly proud of you @gwenstefani!!!! Y’all get ready.. tell everyone you know.. @gxvebeauty is coming!!!!!”

According to the brand’s official page, GXVE is pronounced as “give” and the way it’s written “was inspired by how @gwenstefani has signed her name since high school… Gx (Gwen with a 💋).⁣”