Iconic rapper Snoop Dogg recently achieved a significant milestone in his lengthy career.
The 50-year-old rapper, songwriter, media personality, and entrepreneur recently purchased Death Row Records, the same label that launched his long successful career.
The exciting news was shared by Blackstone, the global investment firm responsible for privately funding MNRK Music Group — the previous owners of the renowned record label.
Snoop Dogg Becomes The New Owner Of Death Row Records
On Wednesday, February 9, 2022, Blackstone revealed they had relinquished control of Death Row Records to none other than the “Young, Wild & Free” rapper.
The details of this special deal were not disclosed, but the transaction occurred at the perfect time as the Hip-hop icon’s latest album would be released on February 11, 2022.
The soon-to-be-released album, “B.O.D.R.,” an acronym for “Back On Death Row,” meant a lot to the artist, but this achievement was nothing compared to Dogg’s latest purchase.
The “Ain’t No Fun” rapper made his music debut at Death Row Records, one of the industry’s most prolific labels known for producing Hip-hop icons such as its latest owner and the late Tupac Shakur.
Regarding owning this legacy brand, the AMA winner confessed that he couldn’t be happier purchasing the same label that launched his career 30 years ago. In his words:
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.”
The California native added that this purchase was an “extremely meaningful moment” for him as the 50-year-old was “one of the founding members” of the prestigious label.
The “Mac & Devin Go to High School” star also thanked MNRK Music Group and the Senior Managing Director at Blackstone, David Kestnbaum, for helping him make this “exciting homecoming a reality.”
View this post on Instagram
As for his plans for Death Row Records, the media personality stated that he couldn’t wait to build the label’s next chapter, a goal Blackstone wholeheartedly supported.
Kestnbaum revealed that Blackstone’s committee were “strong supporters of the artist and creator community” in their entertainment investments in a statement released to the press.
The Senior Managing Director stated that the investment firm was enthusiastic about having the legendary rapper as the new owner of Death Row Records and wished him success in the years ahead.
Chris Taylor, MNRK Music Group’s President & CEO, also shared similar sentiments in his statement, in which he sang Dogg’s praises. The record producer said:
“Snoop is clearly the executive to take Death Row into its next 30 years. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021.”
Given the “Gin And Juice” rapper’s impressive track record, it wasn’t surprising that Blackstone and MNRK Music Group were confident he would lead the record label into a new era.
As a talented musician, the BET winner has dominated the entertainment business for almost three decades, in which the icon repeatedly topped Billboard charts and sold over “40-million albums worldwide.”
The “Murder Was The Case” Star Makes Plans To Join The Food Industry
View this post on Instagram
Last month, The Blast reported that the songwriter planned to join the food industry with an intriguing but yummy new business venture — his own brand of hog dogs.
Back in December, the 50-year-old began making moves to achieve the release of his hot dog line named “Snoop Doggs.”
To ensure this name wasn’t used by someone else, the “Drop It Like It’s Hot” rapper’s lawyers applied for a federal trademark registration at the United States Patent and Trademark Office.
Surprisingly, the California native’s food business came six years after the “Drop It Like It’s Hot” artist declared he would never eat another hot dog on “Jimmy Kimmel Live.”
During the show’s “Howz It Mizzade with Snoop Dogg” segment, the TV personality was repulsed by the process of creating hot dogs and stated he would never have another bite.
However, it appeared the “Soul Plane” actor’s distaste for the delicacy didn’t apply to his own brand of sausages.
The creation of “Snoop Doggs” isn’t the first time the entertainer ventured outside the music industry as he founded Leafs By Snoop, a cannabis company in 2015, as well as the alcohol line Indoggo Gin.