Singer Taylor Swift knows the importance of exercise “All Too Well.”
On Christmas Day, Peloton gave fans of the “I Bet You Think About Me” singer the best Swiftmas present ever when they revealed that they were collaborating with Swift to bring “Red (Taylor’s Version)” to their workout classes.
“Some guessed it. Even more hoped for it. Taylor Swift’s music. Now on Peloton,” the company wrote in a statement posted to Instagram.
“Experience class after class, song after song of ‘Red (Taylor’s Version)’ in one of the most anticipated Artist Series we’ve ever made,” they continued. “All of the heartbreak. All of the hope. All of the classes, ‘Red (Taylor’s Version).'”
Peloton Previously Teased The Collaboration On Swift’s Birthday
Peloton had actually teased the final artist of the year collaboration on December 13, which was Taylor Swift’s birthday. The company played coy, hinting, “You won’t want to miss this one. Tap the link in our bio to stay updated.”
However, fans were able to put the pieces together for themselves.
“For the love of the lord please be Taylor Swift,” one fan wrote.
“Just play Taylor’s All Too Well 10 min version three times and that’s an easy and great 30 minute class,” another wrote.
“Posted on Taylor’s birthday,” another noted. “pls be taylor swift.”
“Red: Peloton’s Version?” another joked.
This Isn’t The First Time That Swift’s Music Will Be Featured On Peloton
Swift’s music will be used in several workout classes, including running, yoga, spinning, cardio, and strength classes. Swift will be joining the ranks of Beyoncé, Ed Sheeran, and the Spice Girls, who have all partnered with Peloton in their 2021 Artist Series.
However, this is not the first time that Swift’s music has been used on Peloton. In 2019, the National Music Publishers’ Association filed a request to double their claims against Peloton to $300 million dollars for using songs by Taylor Swift, Adele, and other popular artists without permission.
According to Forbes, the lawsuit came after they discovered that Peloton had added over a thousand songs that they had never paid artists for, including hits by Ray Charles and The Beatles.
In February 2020, Peloton settled the lawsuit for an undisclosed sum. However, as part of the agreement, Peloton and the National Music Publishers’ Association entered into a “joint collaboration agreement and will work together to further Peloton’s music-licensing systems and processes.”
NMPA President and CEO David Israelite stated, “We are pleased the music publishers and their songwriter partners, in this case, have reached a settlement with Peloton that compensates creators properly and sets forth the environment for a positive relationship going forward.”
Peloton’s head of music, Paul DeGooyer, said, “Music is an important part of the Peloton experience, and we are very proud to have pioneered a new revenue stream for recording artists and songwriters.”
It looks like Peloton and the NMPA have put their “Bad Blood” behind them so that they could get some of their fan’s favorite artists back on the platform.
It’s definitely making some Swifties’ “Wildest Dreams” come true!