Bella Hadid may have retired her angel wings years ago, but that’s not stopping her from working with lingerie giant Victoria’s Secret once again.
Bella along with her many famous supermodel friends were once the faces of “beauty” and “sex appeal” for Victoria’s Secret.
Bella along with her fellow “angels” cut ties with the lingerie giant after accusing former top executive, Ed Razek, of inappropriate conduct.
Bella is back in business with Victoria’s Secret
According to a New York Times article titled, “Angels in Hell: The Culture of Misogyny Inside Victoria’s Secret,” Razek made unwanted sexual advances and repeatedly commented on models’ bodies.
He reportedly once told Bella she had the “perfect titties.”
So, why is Bella back to working with VS?
The company did a complete overhaul of its branding. This summer, Victoria’s Secret announced they’d be ditching the “angel” body type, and would be creating a more inclusive and widespread image of “real women.”
Thus came the rebirth of VS called the “Victoria’s Secret Collective.”
Bella becomes ambassador for Victoria’s Secret Collective
View this post on Instagram
The Victoria’s Secret Collective, taps into a diverse array of shapes, sizes, and of course, ethnicity. This time around, they have gone a step ahead and added in the LGBTQ+ segment as well, which truly gives us hope for humankind, or at least the lingerie-loving ones.
This is exactly why Bella decided to step back into her role with the company; however, this time she will be serving as an ambassador for the company.
“What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically,” Hadid told Marie Claire of her “very complicated” decision.
The move to work with VS again was really about taking her power back.
Bella is taking her power back
“[Joining the VS Collective] was really about taking my power back and having the power over my body be released to myself again,” she said.
The company has also made massive changes behind the scenes. Several new females have been added to the board.
“It is so important for the women we work with to feel safe, supported, and comfortable. And perhaps most importantly, to ensure their voice is always heard,” Raul Martinez, EVP and Head Creative Director at Victoria’s Secret said in a statement to Marie Claire. “This is the exact reason we wanted to work with Bella in this capacity.”
In 2018, Razek claimed that no one wanted to see transgender or plus-size models on the show. He was asked to leave and as he did, trans model Valentina Sampaio shot for VS. And today, she is a spokesperson for the brand.
The famous Victoria’s Secret Fashion Show was officially canceled on November 21, 2019. The high-profile runway show had been “in style” for 23 years.