Grammy-award-winning singer Lizzo just launched a brand of "radically different" shapewear, called Yitty.
Lizzo's Instagram handle describes the line as "Shapewear you can wear Underwear, Overwear, Anywhere"
Named after a childhood moniker, Yitty has been designed for all body types from size 6X to XS.
Fans noticed and appreciated how, instead of starting the sizes with XS and leading up to 6X, it's the reverse.
Lizzo stated, “I decided to take on the challenge of allowing women to feel unapologetically good about themselves”.
She wanted to make comfortable and empowering shapewear for all, considering she’s been wearing it since 5th or 6th grade.
The Grammy winner also said, “I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF.”
And to truly show that she believes in her brand, Lizzo got the brand name, Yitty tattooed on her a--.
Yitty will launch on April 12, 2022, and is an environmentally friendly sister brand of Fabletics, so carried a trust factor as well.