Kim Kardashian’s KKW Fragrance Line Getting A Makeover!

Kim Kardashian is closing up shop on her KKW fragrance line.

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This business decision comes in the wake of her divorce from Kanye West.

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The SKIMs CEO recently changed her name back to “Kim Kardashian” from her married name, “Kim Kardashian West.”

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Immediately following the divorce getting finalized, Kim dropped “West’ from all of her social media accounts.

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The former ‘KUWTK’ star announced that she would be shutting down KKW Fragrance temporarily.

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She is doing a complete overhaul of the brand and name.

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“On May 1st at midnight, @kkwfragrance will be shutting down the website so that we can relaunch fragrance in the future under a band new name,” Kim wrote.

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She then gave all customers 40% sitewide until supplies last.

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Kim has yet to make an official announcement about whether or not KKW Beauty will be rebranded.

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