Heidi Montag is the new “celebrity” face of S1NGLESJEANS.
What are S1NGLESJEANS you may be asking?
They’re the world’s first line of single-use jeans.
Basically, what this means is, you wear them one time and throw them out.
are made from a proprietary blend of form-fitting cotton and recycled plastic.
Heidi first promoted the jeans on Instagram on Monday.
She wrote, “No more shrinkage. No more fading color. Just good vibes.”
“You’ll always look your best because you’ll only wear @S1NGLESNEANS once,” her post continued.
People were LIVID in her comments section and accused her of promoting global warming.