Hailey Bieber Beats Rhode NYC’s Trademark Infringement Lawsuit

Hailey Bieber is a model and an entrepreneur.

[{"selector":"#anim-9eea0660-581a-42e7-b833-c35602ce47b3","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77c011a9-d22b-45dd-9311-fb0a9bc7827f","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbda8310-b1b0-494b-902d-3237e6354547","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

She just released her new skincare line, Rhode.

[{"selector":"#anim-a4919024-17aa-4018-a13c-2f1398571c59","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b835e28-ee90-43ac-b275-e607669776c6","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-542c26b3-083f-4f88-8bec-17ff744e0849","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Rhode has personal meaning to Hailey, since it’s her middle name.

[{"selector":"#anim-7bf3190b-8d70-4191-bd51-28db5bbe3da2","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12252188-7e24-490c-8c86-d707d631a02e","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-487eea29-a303-4b00-b43c-f72ff16c941c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

However, there’s already a clothing company called Rhode NYC.

[{"selector":"#anim-ca86afcf-56db-495f-a93e-7161a56d6056","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99a22a47-258d-486e-a377-2a2a18cd79e9","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de47d281-7912-49a6-9d2a-8dd39fa6ab59","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

They filed a trademark infringement lawsuit, claiming that it would hurt their business.

[{"selector":"#anim-f1190044-ff18-4baf-aac1-8fd3feca8429","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53471d01-53c8-4eb7-aaa1-2a98e219ebf3","keyframes":{"transform":["translate3d(115.45741%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-660926c4-d5bc-4770-a66f-e56df7ce37b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Hailey argued that they dealt with clothing and her brand focused on skincare.

[{"selector":"#anim-64e9829e-3f15-4f70-ac3b-589b762b9c5c","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2538381f-a1bd-4dbf-951a-82dc88ff339d","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8c30cf5-d100-4f12-8c93-0eb8462bcc09","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

As such, her legal team argued that there would be no market confusion.

[{"selector":"#anim-1c4a0051-a080-4662-a25a-a433297cd1d0","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a01754f-db4c-4316-b413-8c1dfbab9c64","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c979d402-996f-4df1-bff0-3f33ebc32b5c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

A judge agreed with Hailey and struck down the copyright claim on Friday.

[{"selector":"#anim-6461f19f-ed8d-453e-bd32-2c7a1f475ae1","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ea4e80d-47d4-471d-bbd0-fabf958d4e05","keyframes":{"transform":["translate3d(114.82649%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eae0fb9c-22ef-4ae3-94f0-045b074f3583","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

“The Making of Rhode” documentary that was submitted to the court was uploaded on YouTube shortly after.

[{"selector":"#anim-3e3f8d9e-f885-4dce-af48-ed68583f39b7","keyframes":{"opacity":[0,1]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7519406-45f6-4dae-bc01-e2dbc258da56","keyframes":{"transform":["translate3d(115.45741%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-405fcedd-0eb8-457c-8d56-af9bc06dafd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more