Model Hailey Bieber has been making headlines for her new skincare line, Rhode.
Last month, an 8-year-old clothing company in New York, also named Rhode, filed a lawsuit claiming that the 25-year-old model was stealing their trademark. Rhode has personal meaning for Hailey, given that it is her middle name.
Although the clothing brand claimed that she was infringing on their trademark, a judge recently ruled in Hailey’s favor in gave her permission to use her middle name as the name of her new skincare company.
Hailey Bieber Cleared To Use Her Middle Name Rhode For Her Skincare Line
Hailey seems to have been pretty confident that a judge was going to rule in her favor, as she appeared on Good Morning America earlier this year to promote her Rhode skincare line and has gotten several other celebrities to endorse it.
On Friday, July 22, TMZ reported that a judge dismissed the Rhode clothing company’s claim that Hailey was infringing on their trademark. Rhode NYC had filed a trademark infringement lawsuit against Hailey to stop her new business venture, but Hailey successfully argued that, since their company dealt in clothes, and her company only sold skincare products, there would be no confusion for the public.
A judge agreed with Hailey and denied Rhode NYC’s motion for a preliminary injunction. Hailey had actually made a “the making of rhode” documentary, which is a 20-minute video showing how she started her brand over the course of several years. Her lawyers submitted the video to the court. Rhode NYC tried to block the release of the video, but a judge shot that down too.
Although the clothing company can still argue that Hailey is causing market confusion, it is still a big legal win for Hailey Bieber, given that her brand is now up and running.
Hailey Bieber Publishes Her ‘the making of rhode’ Documentary On YouTube
If fans want to see “the making of rhode” documentary that Hailey Bieber submitted to the court, they’re in luck! After the judge ruled in her favor, the Victoria’s Secret model took to Instagram to reveal that her approximately twenty-minute documentary was now available to watch on YouTube.
“The Making Of @rhode is now live on my YouTube channel,” she wrote in the caption. “Really wanted to let everyone in on the process of the last 2.5 years. I really hope you enjoy watching this journey and thank you for being on the journey with me! It’s been a beautiful one, and it’s just getting started.”
The full documentary is available to view in the video below.
In the description of the video, Hailey wrote, “Thank you all so much for the overwhelming love & support for rhode. It’s been such a special journey and amazing to see all the positive response to the products so far. I wanted to share a behind-the-scenes look at the process of creating this company over the last few years – I hope you all enjoy!”
Fans also took to the comments to praise her for following her dream. “I’m so proud of her,” one fan commented. “She built herself over the years and achieved her dream. I really like the way she thinks and talks.”
“When a celebrity does it right. It looks so great and like a transparent brand,” another fan wrote. “I actually would buy your products because of your approach and how you actually sound like you have done your research like us skincare lovers.”
“Hailey Bieber, if anyone ever doubted your passion & heart being a part of this brand, this little doc clears that up in grand fashion,” another fan shared. “For one who admits to not showing tears outwardly often, to then let them roll at the realization of all your hard work & dreams coming to fruition, was so immensely touching & beautiful to see. I am excessively proud of you as a businesswoman, but an even prouder supporter of you as a human. This is just the beginning, HB! Keep shining! Congrats to you & your entire team!”
It’s possible that Hailey Bieber will have to face more legal battles down the line, but she seems to be enjoying this legal victory while she can!