Lamar Odom may be taking cues from his former sister-in-law Kylie Jenner, as evidenced by the massive turnout for his pop-up shop.
The ex-NBA star announced a last minute pop-up shop earlier this month for Rich Soil, the clothing company he co-founded back in 2009 with ex-wife Khloé Kardashian.
Last month, Odom got the ball rolling on a relaunch of the company (minus Khloe, obviously) and celebrated Sunday with a pop-up shop inside the Glendale Galleria mall – and the turnout looked INSANE. Also interesting choice for Odom to set up in Glendale, where there is a heavy Armenian-American population and the Kardashians are considered "royalty."
Odom took to Instagram to document the mall crowd as he spent the day signing basketball merch and selling Rich Soil gear.
Marketing via pop-up shop is a KarJenner favorite – Kylie notoriously attracts huge crowds with her popular Kylie Cosmetics pop-ups, while Khloe tried – and reportedly failed – the promotion tactic with her clothing line, Good American.
Is Lamar Odom's big comeback finally upon us? Only time will tell.