Swift posted a lengthy message on her Tumblr page on Sunday morning after the news broke that Braun had agreed to buy Big Machine Label Group LLC, which owns the rights to Swift’s music, as well as music from the likes of Reba McEntire, Sheryl Crow, Florida Georgia Line, Thomas Rhett, Rascal Flatts and Lady Antebellum.
“For years I asked, pleaded for a chance to own my work,” Swift began. “Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.”
Sources close to Braun tell The Blast that he had no idea that Swift had tried to buy back her music and this was simply a straightforward business deal between him and the company.
Swift said she only learned the news when it was announced today, adding, “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.”
She went into detail, explaining, “Like when Kim Kardashian orchestrated an illegally recorded snippet of a phone call to be leaked and then Scooter got his two clients together to bully me online about it (see photo above). Or when his client, Kanye West, organized a revenge porn music video which strips my body naked. Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”
According to our sources, Braun doesn’t understand how Swift blames him for a photo that Justin Bieber posted and he was simply just a part of.
Swift described the idea of Braun owning her music as her “worst case scenario.”
“This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept,” she wrote. “And when that man says ‘Music has value,’ he means its value is beholden to men who had no part in creating it.”
Swift went on to explain, “When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter. Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.”
She concluded her post by saying, “Thankfully, I am now signed to a label that believes I should own anything I create. Thankfully, I left my past in Scott’s hands and not my future. And hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.”
Swift signed the note, “Sad and grossed out, Taylor.”
A rep for Swift confirmed the post’s authenticity to The Blast but had no further comment.