The entrepreneur launched Paris Hilton Skincare this week in Las Vegas at Cosmoprof, one of the largest beauty trade shows in the world. Unlike many celebs who just lend their names to products, Hilton dove in like a true beauty mogul, dropping by to meet with distributors and buyers at the event (as well as fans of her brand), which was unique in and of itself since celebs rarely get *this* involved with lines bearing their name.
A source at Cosmoprof tells The Blast that Hilton’s line is already garnering huge buzz within the industry and buyers were lined up to meet the star and fight for a chance to feature the brand in their territories.
The cruelty-free line features high-end ingredients in a range of products for every step of your skincare routine. There is a cleanser, a serum, face and décolletege cream and, of course, a lifting eye cream.
The packaging is sleek and chic, and the products are designed to combat things like free-radicals, sun damage and pollution with microalgae from the Mediterranean sea to fight premature aging DNA on a cellular level.
Moral of the story? We can finally have Paris’ iconic glow.