The ladies may love cool James, but apparently sponsors didn't like LL Cool J's facial features and the star is still chapped about it years later.
LL Cool J was in Midtown NYC on Monday when he was asked if his famous smackers have ever been approached for a chapstick deal.
His answer was classic, telling the photographer, "No, they hated my black lips back then."
It's unclear if the rap-actor was referring to a specific situation or simply theorizing, but his luscious lips are definitely worthy of an endorsement nowadays.
The "NCIS: LA" star was also asked if he had plans to get back into the music game, to which he replied, "yeah, I'm gonna do another album."
The "Mama Said Knock You Out" rapper has been in the music game for over 30 years.
LL Cool J has released 13 studio albums and two greatest hits compilations. His twelfth album, Exit 13, in 2008, was the last obligation owed as part of his long-tenured deal with Def Jam Recordings.
Seen here performing Live At Hanover Nightclub, London 01/01/1985 sporting his trademark track suit and gold chains.
LL Cool J during LL Cool J Visits MTV's "TRL" - January 10, 2006 at MTV Studios in New York City, New York.
LL Cool J performs on "The Today Show" Summer Concert Series - August 8, 2003
LL Cool J attends book signing for his new book 'LL Cool J's Platinum 360 Diet and Lifestyle' at Waterstone's, Piccadilly on June 2, 2010 in London, England.
Don't act like you don't appreciate LL's magnificent kisser.