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Giannis Antetokounmpo Sues Over Bootleg 'Greek Freak' Merchandise

By Daniel Goldblatt

Giannis Antetokounmpo is a household name these days and he's trying to put a stop to anyone who's trying to make a dollar off his famous nickname.

According to court documents obtained by The Blast, the NBA MVP is suing a company called Viral Style who he claims is selling merchandise with "Greek Freak" on it.

He claims the company is violating his trademark by "designing, selling and distributing various products, including tees, hoodies and T-shirts, under the GREEK FREAK and GREEK FR34K marks brand mark and by using the GREEK FREAK and GREEK FR34K brand as the name of a clothing collection."

His lawyers say they sent the company a cease and desist letter but they "failed to respond or cooperate to provide a truthful record of his profits from the sale of GREEK FREAK and GREEK FR34K branded products."

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"There is no question," his lawyers argue, "that the products sold by Defendant under the GREEK FREAK and GREEK FR34K marks were sold by Defendant with the purpose of confusing and misleading consumers into believing that they are purchasing products associated with or endorsed by Giannis Antetokounmpo, one of the most successful and popular NBA players. Defendant therefore traded off the goodwill and reputation of Antetokounmpo by engaging in the unauthorized use of Antetokounmpo's trademark and publicity rights."

Antetokounmpo is suing for trademark infringement and a slew of other claims. He is seeking "enhanced discretionary damages, treble damages and/or statutory damages of up to $2,000,000.00 per counterfeit mark per type of goods sold."

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