Last Sunday at the Taglyan Complex in Los Angeles was the third Annual Daytime Beauty Awards. This ceremony has become one of the most prestigious and star-studded events in the beauty industry and last weekend was no different.
The event featured many high-profile nominees including Paula Abdul (Outstanding Achievement in Health), Chris Appleton (Outstanding Achievement in Fitness), and Nicole Kidman for Sera Labs (The Breakthrough Award). Danielle Lauder, actress, entrepreneur and the great-granddaughter of Estée Lauder, officiated as the Ambassador for this year’s Daytime Beauty Awards.
Perhaps two of the most recognized guests in attendance however were mega social media influencers and entrepreneurs Will and Katiana.
Will looked sharp in a white dress shirt while Katiana sizzled in a black dress.
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Will (22) and Katiana (19) are a young power couple who have mastered the recipe for global success on TikTok, Instagram and YouTube. They then use this traffic to market and support their hemp product company Bay Smokes and their nutraceuticals company called Aw Natural.
The couple has been consistently streaming and sharing their lives with their fans for the past few years and always found success on Instagram, Twitch and YouTube amassing hundreds of thousands of followers within their first few months of making content. It was really over the past year or so however when the couple began posting content on TikTok that their fame skyrocketed.
Today they boast over 200 million views a week and generally have around 2 million total viewers per hour on their live streams. Fans love how funny, sexy and honest their content is and seemingly can’t get enough!
Studio executives and massive brand owners have noticed their insane numbers and how much Will and Katiana’s fans love their content and according to our sources several have reached out to the couple about potential collaborations.