Another year, another highly dangerous viral challenge to sweep the latest social media platform.
In 2015 there was the “Kylie Jenner Lip Challenge,” on Instagram where viral contestants would suction their lips into a glass for an extended period of time in order to get Kylie’s puffy pout. The challenge caused bruising, broken blood vessels and even clotting.
In 2018 came the “Tide POD Challenge,” which was just asinine.
Teens and social media users alike would dare one another to EAT Tide PODs, you know the pillow pouches of soap you put into your laundry.
The New York Times reported, it [the challenge] involves biting down on a brightly colored laundry detergent packet of any brand and spitting out or ingesting its contents, an act that poses serious health risks.
Tide even issued a statement to their Twitter writing, “What should Tide PODS be used for? DONG LAUNDRY. Nothing Else. Eating a Tide POD Is a BAD IDEA, and we asked our friend Rob Gronkowski to help explain.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
— Tide (@tide) January 12, 2018
Then there was the whole drinking bleach thing to get rid of Coronavirus… but that wasn’t really a challenge, that was just some guy running his mouth.
No, it is not safe to drink bleach. We do not recommend Clorox Bleach personal use.
— Clorox (@Clorox) July 25, 2016
So NOW… here we are in 2021 and TikTok has officially taken over. It’s become superior to all other social media apps such as Instagram, Facebook, etc.
The latest craze to take over the app is “The Milk Crate Challenge.”
It’s a challenge where a bunch of milk crates are stacked in a pyramid formation and people are challenged to get over the milk crates without collapsing the pyramid and getting over in one fell swoop.
Multiple videos have shown people falling from high heights onto their backs, necks and even breaking bones.
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Given the highly dangerous nature of the challenge, TikTok has officially issued a statement.
“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content,” the social media platform said in a statement to Fast Company. “We encourage everyone to exercise caution in their behavior whether online or off.”
According to Fast Company the #milkcratechallenge racked up more than 9 million views on TikTok as of Tuesday afternoon before the app apparently removed the hashtag from their platform altogether.
According to the Independent, at three people were killed in a drive-by shooting in Louisiana where a group of men were shooting a popular new TikTok challenge video, the #milkcratechallenge.
Experts in the medical field also warn the challenge can cause life-threatening injuries or even death.