Hailey Bieber’s latest campaign for SKIMS is causing a major stir across social media, and not all of the reactions have been positive.
While many fans have praised the stunning images, with one admirer even rating the shoot a “14/10,” others have been less impressed, with one critic branding the photos “disgraceful.”
Hailey Bieber Stuns For SKIMS Campaign
The now-viral images were first shared on Hailey Bieber’s Instagram page in a four-slide carousel before being reposted by her husband, Justin Bieber, on X.
The carousel opened with a photo of Bieber seated on the floor against a clean white backdrop. Supporting herself with one hand while hooking the other into the waistband of her underwear, she bent one leg inward and gazed directly at the camera with a neutral expression.
In the next slide, she posed standing upright with her feet apart, placing both hands inside the waistband of her briefs while fixing the camera with a sultry stare.
More Sultry Poses Leave Fans Thirsting
The shoot became even more eye-catching in the third slide, which captured Bieber from the waist up. In the image, she posed with one hip slightly angled while her bra straps slipped off her shoulders, as though she were caught in the middle of getting undressed.
The final image proved to be the most talked-about. Photographed from behind, Bieber looked back over her shoulder while standing with her hands relaxed at her sides. The angle highlighted her curvy behind and quickly drew attention online.
A Closer Look At Hailey Bieber’s SKIMS Outfits
The pieces featured in the campaign came from SKIMS’ Everyday Cotton collection.
The first look consisted of a black underwear set featuring a triangle-style bralette paired with minimal high-waisted briefs detailed with slim side straps.
Another outfit featured an oatmeal-colored set that included a classic underwire T-shirt bra and low-rise boxer-like briefs.
She also modeled a white bralette ensemble paired with high-cut underwear, creating a clean and timeless aesthetic.
The final and perhaps most attention-grabbing look was a light brown set featuring a demi-cup bra and high-cut thong-style bottoms.
The Pictures Spark Mixed Reactions Across Social Media
The campaign quickly gained momentum as fan pages, fashion blogs, and entertainment accounts rushed to share the images. As the photos spread, so did the reactions.
Many fans were full of praise for the model’s latest collaboration.
“God damn!! You really are perfect,” a user exclaimed
“The skin, the fit, the vibe. The campaign is everything,” another commented on X.
One fan, clearly impressed, simply rated the shoot “14/10.”
However, some critics took issue with the revealing nature of the images and poses, with a few describing the photos as “tasteless” and “disgraceful.”
Hailey Bieber Is ‘So Beautiful’
Another image circulating online showed Bieber posing in a light pink underwear set.
The look featured a triangle-style bralette with a plunging neckline, delicate spaghetti straps, and a slim band beneath the bust. She paired the top with low-rise briefs that accentuated the streamlined silhouette of the outfit.
The image quickly attracted compliments from fans. “So beautiful,” one admirer commented.