Jordyn Woods is reaping the rewards of supporting her fiancé, Karl-Anthony Towns.
The media personality was by the professional basketball player’s side when his New York Knicks team won the 2026 NBA championship.
The victory marked a big win for the couple, as it was the team’s first title in 53 years. As for Jordyn Woods, her brand saw a rise in sales of a signature item tied to the big win.
Jordyn Woods’ Mini Clutch Bag Becomes A Fan Favorite After NBA Championship
Before the New York Knicks defeated the San Antonio Spurs in Game 5 of the NBA Finals, Woods attended every game to support her fiancé and his team. She wasn’t easy to miss thanks to an accessory that was always by her side, a mini clutch bag from her accessory brand.
She carried the bag to every bag, showing fans different ways it can be used to complement Knicks-themed ensembles. Her dedication to carrying the same bag for every game paid off after the Knicks won the NBA championship, with orders pouring in for the “lucky bag.”
TMZ reported that Woods’ bag, selling for $125, could no longer be purchased immediately after fans cleared out the brand’s stock. Now, anyone interested in rocking the mini clutch must try their luck in September as the accessory is only available for pre-order at the moment.
The Entrepreneur Is Grateful For The Positive Response
The massive sale did not slip by Woods’ notice, with her brand issuing a statement in response to fans’ enthusiastic purchases. They expressed gratitude for the “overwhelming love and support,” describing the experience as “truly incredible.”
The company acknowledged the high demand for the clutch bag, imploring interested buyers to have patience as they worked towards ensuring every customer got a chance to have the accessory in their wardrobe. The statement concluded:
“Thank you for believing in Woods and for being a part of this special moment for our brand.”
Jordyn Woods Almost Had To Sacrifice Intimate Time With Her Fiancé
Besides rocking the same lucky bag to every game, Woods nearly had to make sacrifices to ensure the Knicks’ victory. According to Sports Illustrated, James Dolan, the owner of the New York Knicks, put his foot down before the playoffs.
Dolan demanded that all team members stop being intimate with their respective partners throughout the championship games, arguing that abstinence would improve their commitment to the game. In his words, “For the next 10 weeks, it’s gotta be all about us and about how we play.”
Woods’ fiancé addressed her reaction to the news while appearing on “The Howard Stern Show.” The basketball player, who described himself as “a happily engaged man,” confirmed that his soon-to-be wife was unimpressed by Dolan’s order, so they didn’t follow it.
The NBA Star Praised His Fiancée For Her Support
Towns has been vocal about his love for his fiancée and showered her in praise following the Knicks’ long-awaited victory. The Blast covered the story, reporting that the basketball player had expressed his appreciation for Woods in a post-game conference.
He credited the media personality for supporting him after his mother’s passing in April 2020, noting he couldn’t have endured the ordeal without her. “You always pray you’re going to pick the right woman for you, and I know I did in my fiancée,” Towns raved.
The NBA star continued boasting about his relationship with Woods, claiming their bond was beyond physical. He explained their relationship began as a years-long friendship before it blossomed into a romantic affair.
Jordyn Woods And Karl-Anthony Towns’ Relationship Timeline
The lovebirds were reportedly introduced by a mutual friend years ago and enjoyed a close friendship until things between them turned romantic in May 2020. Towns previously revealed the COVID-19 pandemic had played a role in speeding things up.
According to the athlete, the challenges that came with the pandemic pushed the pair to choose between staying friends or becoming something more intimate. They chose the latter and made their relationship Instagram official in September 2020, per PEOPLE.
They gave fans plenty to fawn over, from publicly gushing about their love for each other to celebrating their milestones in emotional social media tributes. After five years together, Towns and Woods got engaged in December 2025, sharing the news on Instagram.