Alix Earle is serving major summer energy. The influencer and podcast host had fans swooning after sharing a beachside photo dump featuring a barely-there string bikini, a vintage truck, and dreamy coastal scenery, with one follower summing it up best: “Loveeee this is such a great vibe.” The “Hot Mess” host posted the sun-soaked carousel to Instagram while teasing an upcoming product restock, but it was her beach aesthetic that had followers flooding the comments section.
Alix Earle Turns Heads In Tiny String Bikini
In the first snap, Earle posed beside a vintage green truck parked near the coast while rocking a tiny black triangle bikini trimmed in mint green. Leaning against the driver’s side door, the influencer showed off her toned figure as her beachy blonde waves cascaded over one shoulder.
The laid-back yet sultry shot gave off classic California energy, complete with windswept hair and a retro backdrop. “Restock June 16,” Earle captioned the post, tagging the wellness brand and sparking excitement among fans eager to shop the collection.
See The Photos!
Another standout image in the carousel shifted the mood entirely. In a black-and-white photo, Earle was seen from behind as she walked barefoot toward the ocean in the same bikini, with crashing waves stretching out ahead of her.
The artistic shot offered a more cinematic contrast to the steaminess of the first image. A wider photo from the carousel also showed the influencer perched on top of the vintage truck near the shoreline, adding to what one fan described as “such a great vibe.”
Fans Call Alix Earle ‘Such A Great Vibe’
It didn’t take long for followers to flood the comments section with praise over the aesthetic. “Loveeee this is such a great vibe,” one fan wrote, while another simply added, “So pretty.”
Others were just excited for the teased launch, with one commenter writing, “Thank goodness because I really need to try,” while the brand itself enthusiastically replied, “YESSSSSSSSS.”
Earle Previously Opened Up About Her SI Swimsuit Body
The beachy bikini moment comes after Earle opened up about how she got in shape for her recent appearance in the 2026 Sports Illustrated Swimsuit issue. Speaking with TMZ Sports, Earle revealed that her biggest fitness secret was unexpectedly tied to her time competing on “Dancing with the Stars.”
Still, the social media star made it clear that looking a certain way isn’t what Sports Illustrated Swimsuit is all about. “I think that’s the thing about S.I. is they just empower everyone, so you feel good no matter what,” Earle explained. “And that’s a really special thing about them.”
Alix Earle Lands Major Role In Benson Boone’s New Music Video
The beachy post also arrives as Earle is stepping into a major new project with rising music star Benson Boone. According to TMZ, Boone personally asked Earle to appear in the music video for his upcoming song, “The Time of My Life,” and she reportedly jumped at the opportunity. While details surrounding her character are still being kept tightly under wraps, sources told the outlet Earle is expected to play a significant role in the video.
The collaboration may not come as a total surprise to fans, considering Earle and Boone have been friendly since first crossing paths at the 2025 American Music Awards. With both stars continuing to dominate social media and pop culture conversations, the pairing is already generating buzz ahead of the video’s release.