Kim Kardashian‘s SKIMS gets caught up in another legal web!
The business mogul has been dragged to court by a New York designer who accused her of copying her name and going on to make serious money from it, paying little mind to the trademark.
Kim Kardashian’s brand was earlier dragged to court by a SKIMS customer who claimed one of their body tapes caused significant damage to her skin.
Kim Kardashian’s SKIMS Accused Of Name Copying
The filing claims that the SKIMS founder went ahead with the “Fits Everybody” collection after she was warned about a similarly named apparel brand that had secured the right to use the name. The “Fits Everybody To A T” brand noted that Kim is using her celebrity advantage to push the collection into the market despite not owning the trademark. The complainant read:
“A company with fewer resources might have reconsidered upon receiving such notice. But Defendant, backed by the personal fortune and celebrity platform of Kim Kardashian, had no reason to reconsider.”
The defendant described the move as “a textbook example of intentional infringement by a massively resourced junior user against a vulnerable senior user.” As reported by The Daily Mail, the “Fit Everybody To A T” reiterated that Kim went ahead to expand the brand into one of its most successful collections despite “receiving repeated, unequivocal notice.”
The Trademark War Has Been Going On Behind The Scenes
Kim and the owner of “Fits Everybody To A T” have reportedly been dragging the issue for years before it finally became a legal drama. The CEO of the Fits brand, Denise Cesare, had been in the swimwear business for over a decade before Kim launched SKIMS in 2019.
Cesare added that due to the similarity between their names, clients often think the brands are connected, and her sales have been affected due to Kim’s famous status. The CEO’s colleague, Jessica Mathews, stressed that her client built “Fits Everybody To A T” from the ground up as the sole owner and proprietor.
Cesare explained that Kim has almost eclipsed her small brand to the point where her business has been pushed far down the search engine rankings, rendering it invisible. Mathews continued that Cesare founded “Fits Everybody To A T” in 2015, and SKIMS was launched four years later, with agitation for her to take down the brand name going on for two years now.
Kim Kardashian Filed For An Extension In The Dispute In March
The SKIMS founder encountered a roadblock when she filed to trademark “FITS EVERYBODY” at the U.S. Patent and Trademark Office (USPTO). Cesare had reportedly secured about two active federal trademarks in 2016 and 2024, respectively, both of which the USPTO has referred to when refusing Kim’s application. The officials at the agency warned Kim that her trademark was similar to existing ones, which may pose a problem of likelihood of confusion for shoppers.
The trademark office reportedly mentioned the near-identical wordings and overlapping clothing lines, where some products were even deemed legally identical. SKIMS was promptly given six months to respond, and the company filed for an extension on March 3 as the dispute continued until it resulted in a full-blown legal face-off on March 31.
Cesare is now looking to secure damages, profits, and legal costs, alongside an order preventing SKIMS from continuing to use the name. The entrepreneur is also asking the court to hand over profits from the disputed line, about hundreds of millions, arguing she has been ‘deprived of control’ over her brand as a result of SKIMS exploits.
SKIMS Doled Out $200,000 In Sales Tax Settlement Case
The clothing brand started the year 2026 with a major case with the New Jersey Office of the Attorney General. According to CBS News, the office and the state had claimed the brand was charging customers for sales taxes that they did not need to pay.
According to New Jersey laws, clothing is not subject to sales tax; however, SKIMS charged it regardless when selling to customers in the Garden State, according to Attorney General Matt Platkin’s office.
SKIMS explained that the issue was a technical error in their sales tax collection system, adding that the revenue was remitted to New Jersey’s account. The brand added that they have also reached out to all affected customers for a full refund of any over-deducted amount.
The clothing brand agreed to pay a $200,000 civil penalty under a consent order, alongside a requirement that it must update its systems to stop charging sales tax to customers in New Jersey.
Kim Kardashian’s SKIMS Faced Off With A Dissatisfied Customer In 2022
In 2022, the shapewear company issued a response to a woman who filed a lawsuit claiming that a product from the company injured her by peeling off her skin. As reported by TMZ, SKIMS clarified that the body tape she bought was an Amazon purchase that did not come from Kim or SKIMS at all.
According to a representative from SKIMS, Noelle Mahasin Smith purchased a fake SKIMS tape from Amazon, which meant the company would not be responsible for the damages she claimed to have suffered.
“Unfortunately, counterfeit items have become commonplace for the brand, and we strongly advise our customers to only purchase from SKIMS or any of our official retail partners, which can be found on our website, to ensure that they receive authentic products that meet our quality standards,” the representative responded.
Upon further examination, a large price difference was noticed between the product Smith purchased and that SKIMS sold. While the other brand sold $9.99 for a roll of tape and a pack of 10 pasties, SKIMS retailed for $36 for a roll and $12 for a pack of 10 pasties.
Will Kim Kardashian win this one?