Most people don’t think of themselves as content creators, but if you’ve ever pulled out your phone to film a school play, a birthday party, or your dog doing something ridiculous, you’ve probably run into the same problem: which way do you hold this thing? Adam W, whose real name is Adam Waheed, thinks that’s a problem that should have been solved a long time ago.
Adam W Says Creators ‘Shouldn’t Need Two Takes’ As He Launches Double View
Earlier this week, the 33-year-old award-winning content creator with more than 65 million followers across platforms announced the launch of Double View, an app that uses two lenses to capture vertical and horizontal content simultaneously.
“I’ve been dealing with this for years,” Adam W told The Blast. “And just about every creator I talk to has the same frustration. You shouldn’t need two separate takes to cover two platforms. That’s the whole reason Double View exists.”
Why ‘Double View’ Is For More Than Just Influencers
But Adam W says this was never just a creator problem.
“My mom takes videos of everything,” he said. “Holidays, family dinners, things she wants to send in the group chat. And she’s always asking me after, ‘Why does this look weird when I send it?’ It’s because she held the phone the wrong way. I built this just as much for people like her as I did for people like me.” It’s the same story for anyone trying to capture a concert, a live game, or even a GRWM that needs to work on both TikTok and YouTube.
The app works in both photo and video modes with a dual-screen preview so users can see exactly what each lens is capturing. It also features automatic color matching to keep both outputs looking consistent. “I kept waiting for someone to make this,” Adam W continued. “Apple, Samsung, somebody. But nobody did. So eventually I just thought, fine, I’ll do it myself.”
Adam W Turned Rejection Into A Multi-Million Dollar Brand
The former SMU defensive back didn’t take a traditional route into tech or entertainment. After moving to Los Angeles to pursue acting and striking out, with no agent, few auditions, and no real opportunities, Adam Waheed found himself living in a cramped North Hollywood apartment with six roommates, juggling odd jobs just to stay afloat.
Out of options, he turned to social media, teaching himself how to write, film, edit, and act using just his phone. His first big effort flopped, and he nearly gave up, even planning a move back to New York. But while saving for a plane ticket home, everything changed. His fourth video, a sketch of his girlfriend driving while doing her makeup, went viral overnight, racking up 400,000 views. “I made one thing people enjoyed, and I would do it a hundred more times,” he told Forbes.
He did just that. Within six months, Waheed had built a following of 500,000 and was pulling in millions of views. Still, the financial payoff hadn’t caught up, until T-Mobile offered him $20,000 for a branded video. He reinvested in production, delivered over a million organic views, and secured a long-term partnership that helped change the trajectory of his career.
Why ‘10 Million Views’ Isn’t Enough
That same commitment to quality is what continues to set him apart. By 2025, Forbes reported he earned $16.5 million in a single year, thanks in part to his elevated production style. “It takes craft to be able to fit in the setup, the punchline, the ending, and make somebody laugh,” Justin Antony, Meta’s head of creator partnerships, told Forbes.
YouTube creator manager Emmanuel Perez echoed that, noting Waheed’s process includes blocking scenes, scripting, and filming multiple takes to ensure every detail lands just right, proof that behind the viral success is a carefully crafted formula.
But even with that level of polish, the pressure to perform never lets up. In the fast-moving world of social media, yesterday’s viral hit can quickly be overshadowed by someone else’s even bigger moment. “You can get 10 million views on a video, and the next day, someone else is getting 100 million views,” Waheed explained. “You must continue putting up those numbers.”
Adam W Thrives Under Pressure With Relentless Content Schedule
To keep pace, Waheed operates on a relentless schedule. He produces and posts a new sketch every other day, starting his mornings at 9 a.m. with ideation and wrapping by mid-afternoon after filming and editing. Armed with just an iPhone and a lean crew of five managing production, lighting, and post, his workflow is both efficient and demanding. And for Waheed, that pressure is part of the formula. “When my back’s against the wall is when I thrive,” he said.
The sketch comic has also starred in and produced a short film accepted at Cannes, appeared on “Club Random” with Bill Maher, and helped launch education programs in Bali through a partnership with Karmagawa and the Bali Children’s Project.
Double View is available now on the App Store with a free trial. Unlimited access costs $1.99 per month or at a discounted annual rate.