Kylie Jenner takes a selfie
Instagram | Kylie Jenner

Kylie Jenner is turning heads once again, this time thanks to a throwback moment that’s making the rounds online. A fan account of the beauty mogul recently shared a photo from a day on the water, offering fans a glimpse into her getaway.

Kylie Jenner Turns Up The Heat On The Water

In the eye-catching photo, Jenner lounges on a plush sunbed, rocking a barely-there blue bikini that highlights her curves. With her dark hair slicked back and a pair of tinted sunglasses completing the look, the reality star exudes confidence while soaking up the ocean views.

Front and center in the snap is a pink “Money Baby” display set, featuring Kylie-branded items. Behind her, another model can be seen lounging on the deck, holding up a matching Kylie-themed board.

As expected, the post quickly racked up engagement, with fans flooding the comments to praise Jenner’s look and the overall vibe of the shoot. “Stunning,” one fan wrote as another commented, “Beautiful.”

Jenner Embraces Her ‘Sexy’ Era In 2025

While the throwback snap is making waves, Jenner has made it clear she’s firmly in a new chapter when it comes to her style. In 2025, the beauty mogul is fully leaning into what she describes as her “sexy” era, debuting a new Khy collection alongside Turkish-British designer Dilara Findikoglu. To celebrate the launch, Jenner sat down with Harper’s Bazaar to open up about her evolving fashion sense.

“She is so sexy this summer. She’s so sexy,” Jenner said of the Khy girl aesthetic. “I think last summer I had fun in Italy and I was wearing like flowy dresses and cute little tops. Now I’m like, no, no, no. It’s fun, colorful, hot, sexy; that is my vibe.”

Kylie Jenner Says The ‘Khy Girl’ Isn’t Afraid To Switch It Up

Jenner also opened up about the identity behind her brand, describing the “Khy girl” as someone who embraces change and isn’t afraid to take risks with her style.

“The Khy girl is a trendsetter, she’s not afraid to experiment with new styles, and she is a chameleon,” Jenner said.

Kylie Jenner Says She’s Always Been A ‘Chameleon’ With Her Style

According to Jenner, that mindset is a direct reflection of her own long-standing approach to fashion, which has always centered on reinvention and creativity.

“I think that I’m kind of a chameleon with my style; I love to play. I’ve been like that since I was 16. I changed my hair color like once a week and cut my hair off and then put a wig on or put extensions in; and I’ve always switched up my style,” she explained.

Kylie Jenner Says Her Ever-Changing Style Is The Heart Of Khy

For Jenner, that constant evolution isn’t just part of her personal brand, but it’s the foundation of Khy itself.

“It’s just a part of who I am, and that definitely bleeds into Khy,” Jenner said.