Sydney Sweeney's Hollywood Sign Lingerie Stunt Might Escalate To Charges
By Afouda Bamidele on January 27, 2026 at 12:15 PM EST
Sydney Sweeney is flaunting her Hollywood Sign antics despite warnings of possible legal action.
The actress, now the founder of a lingerie brand, decided to promote her bra line by staging a prank on the Hollywood Sign in Los Angeles. However, she may have bitten more than she can chew by messing with the iconic landmark.
Sydney Sweeney is no stranger to stirring up controversy, previously sparking backlash for a nude photoshoot and an American Eagle jeans campaign. Her prank on the Hollywood Sign also had many slamming her on social media.
Sydney Sweeney May Face Consequences For Hanging Bras On The Hollywood Sign
According to new reports, Sweeney may be punished legally for promoting her lingerie line at the Hollywood Sign. The Hollywood Chamber of Commerce recently shared its thoughts on the matter, revealing they could file a police report if the circumstances of Sweeney's actions warrant one.
"We are still investigating how and under what authority (if any) the Sweeney production accessed the site of the Sign," they told TMZ. The Hollywood Chamber of Commerce's response follows Sweeney's decision to proudly flaunt the promotional prank on Instagram.
The "Euphoria" actress shared a video detailing the whole process, capturing her dressed like a thief in the night in an all-black ensemble as she and a film crew scaled the Hollywood Sign to hang a line of bras. She was seen laughing with glee, and did not seem to think she was breaking any rules.
The TV Personality Sparked Backlash For The Lingerie Stunt
Sweeney's decision to release the footage of her lingerie stunt reignited the mixed reactions the news initially received. The Blast covered the drama, reporting that many expressed disappointment in the actress after learning about the Hollywood Sign prank.
Some slammed Sweeney as "unlikable," while others called for her imprisonment for desecrating the iconic landmark. Others noted that she was the type to pull "stupid" stunts, recalling the time she once sold her used bath water.
The Hollywood Chamber of Commerce also confirmed that Sweeney only received permission from FilmLA to film the Hollywood Sign. The organization stressed that she did not receive a permit to climb or even hang bras on the landmark.
The Entertainer Is Launching A Lingerie Line Called Syrn
As stated, Sweeney's stunt on the Hollywood Sign served as a promotional video for her new lingerie line, Syrn. Jeff Bezos is reportedly an investor in the brand, a connection that earned Sweeney an invitation to his lavish wedding last summer.
Sweeney shared more details about her brand on Instagram, dropping four promotional pictures that captured her in different lingerie. The first showed her in an empty theater, posing in a sizzling halterneck set that flaunted her famous curves.
There was another shot of her in a sheer lingerie set while the other images showed Sweeney rocking more conservative options. "The secret is finally out... Say hello to @syrn. This is lingerie you wear for YOU, no explanation, no apology," she captioned the January 27 post.
The Actress Faced Criticism For A Nude Photoshoot
Earlier this month, The Blast reported that Sweeney sparked backlash for gracing the cover of W Magazine's Best Performances Issue. She posed nude in a provocative photoshoot, with her body illuminated by golden light to give her skin an ethereal glow.
Sweeney appeared to channel Marilyn Monroe vibes with her blonde curly hair, a resemblance critics did not miss. They slammed her for frequently copying the late icon and declared she would never be as amazing as the mid-20th-century actress.
The cover photoshoot wasn't the first time Sweeney sparked backlash for an ad, as she faced similar outrage over an American Eagle jeans campaign. The drama stemmed from her wordplay on "genes" and "jeans," which many saw as racially charged undertones.
Sydney Sweeney Makes Box Office Comeback With 'The Housemaid'
When Sweeney wasn't causing a stir with her brand ads, she made waves for her movies. The Blast shared that after suffering multiple Box Office flops, she made a successful comeback thanks to "The Housemaid."
The film reportedly debuted with an estimated $19–20 million domestically, an impressive number given that it faced off with movies like James Cameron's latest "Avatar" installment. Sweeney played Millie, a troubled young woman who takes a live-in housekeeping job for a wealthy family.
However, what she thought was a happy getaway from her problems quickly collapsed into an intense web of manipulation, obsession, deception, and sexual tension. Sweeney starred alongside Amanda Seyfried and Brandon Sklenar, who played the couple.
