Snoop Dogg Hijacks NBA Broadcast With 'Commentary Fans Never Knew They Needed'

If there was any doubt about whether Snoop Dogg belongs in a basketball broadcast booth, Monday night put that question to rest. NBC welcomed the hip-hop legend as a special guest analyst for the Los Angeles Clippers–Golden State Warriors matchup, and from the moment he stepped into the broadcast, Snoop proved he was more than just a celebrity cameo. Fresh off winning over viewers during his wildly popular run at the Paris Olympics, Snoop Dogg once again showed he has a natural feel for live sports commentary and an unmatched ability to turn basketball moments into viral moments.

Snoop floated throughout the broadcast as both a reporter and analyst, but things really took off when he joined Terry Gannon and Reggie Miller in the booth. That’s when the one-liners started flying. When Jimmy Butler snagged a steal, Snoop didn’t miss a beat. “Cookies and cream!” he declared. “They opened up a cookie shop on him!”

Later, when Brook Lopez stood his ground in the paint, Snoop delivered another instant classic. “Small fries tryin’ to run up on a Big Mac,” he said.

Even a tense moment like Steve Kerr’s ejection didn’t escape the Snoop treatment. As Kerr was tossed, Snoop launched into a rapid-fire, streetwise play-by-play that felt less like traditional analysis and more like live commentary from the corner of Inglewood.

“Back him up, back him up, GP, back him up, Steve,” Snoop said as the scene unfolded. “Steve backing… Inglewood right now. Inglewood, G, Steve. You and Inglewood, Steve. The Arizona Wildcat that came out and looked at it. Back him up.”

It didn’t take long for Snoop Dogg’s NBA guest appearance to light up social media. As clips from NBC’s Clippers–Warriors broadcast circulated on X, fans made it clear they weren’t just entertained, but they wanted more.

“The commentary we never knew we needed until it happened,” one user wrote, calling Snoop’s performance “legit funny” and adding, “I’d love more of this.” Others immediately started pitching new roles for the rap legend. “Next Snoop Dogg side quest: sports commentary job,” another post joked, while a different fan kept it simple, writing, “We need more Snoop commentary.”

Some viewers even took things a step further, suggesting permanent changes to NBA broadcasts. “The Clippers need to get @SnoopDogg on as part of their TV broadcast,” one user wrote. “If not all the games, then at least the home games. Watch the ratings rise!”

If this felt familiar, that’s because Snoop Dogg has already proven he can hijack a sports broadcast and turn it into a must-watch. Fans got a taste of that during the 2024 Paris Olympics, when Snoop went completely viral for his unfiltered commentary.

While watching equestrian dressage, of all things, Snoop zeroed in on a horse’s smooth footwork and lost it. “The horse crip-walking! You see that? That’s sick,” he blurted out on air. “This horse is off the chain! I gotta get this motherf-cker in a video,” he added, causing co-host Kevin Hart to completely lose it in the process.

NBC clearly liked what it saw the first time around, because Snoop Dogg is heading back to the Olympics. After stealing the spotlight at the Paris 2024 Summer Games, Snoop has been tapped as a special correspondent for NBCUniversal’s coverage of the 2026 Winter Olympics in Milan Cortina, Italy.

This time, the rapper-turned-broadcast MVP will once again bring his humor and unfiltered commentary to primetime coverage on NBC and Peacock, popping up across venues, interacting with athletes, and putting his own spin on winter sports.

After his Paris run turned everything into viral moments, expectations are already high, and if history is any indication, Snoop is about to turn snow, ice, and gold medals into must-watch TV all over again.