Country Star Brantley Gilbert Brings His Tattoos To Life In New Headwear Line

Multi-Platinum country-rock star Brantley Gilbert is putting his tattoos where his hat is, literally. Known for telling raw and unfiltered stories through both his music and the ink on his skin, Gilbert is launching a bold new line of headwear with Branded Bills, dropping October 2. This exclusive seven-piece collection was created alongside Gilbert’s longtime friend and award-winning tattoo artist Carl Grace, blending the artistry of body ink with wearable fashion. Every hat design is rooted in Brantley Gilbert’s tattoos, symbols of his life on the road, his Southern grit, and the values that define him.

Brantley Gilbert has said that every tattoo tells a story, the good, the bad, the beautiful, and the ugly. Now, those stories are stitched into high-quality Branded Bills headwear, giving fans a way to carry his spirit everywhere they go.

Carl Grace, who specializes in black and gray dark surrealism, helped bring Gilbert’s ink to life on canvas, or in this case, fabric. With more than 20 years in the tattoo world, Grace has earned a reputation for his one-of-a-kind, custom pieces. His artistry translates seamlessly into this collection, which feels authentic, rugged, and deeply personal.

The Blast got an exclusive first look at the new line, and let's just say it's incredible! The Black & White Blush Rose cap is one of the most striking pieces in the collection. Featuring a detailed rose patch set inside geometric frames, it’s a wearable symbol of growth, resilience, and timeless beauty. The crisp white crown contrasts with a bold black bill, while the rope trim detail adds an edge of vintage Americana. This piece reflects Brantley Gilbert's softer side, a reminder that beauty often grows out of pain.

The Orion Desert Portrait Piece pays homage to classic pin-up artistry, featuring a blonde muse framed in a rope design. The khaki crown and blue bill give this cap a retro feel, while the detailed portrait embodies Gilbert’s love for old-school tattoo aesthetics. It’s both eye-catching and nostalgic, perfect for fans who appreciate the marriage of country grit and vintage Americana.

Perhaps the boldest of the bunch, the Vintage Black Artist’s Choice cap features a round patch with the phrase “My body is a temple, my temple is a canvas” circling a tattoo machine. Minimalist in color but powerful in message, this design is Gilbert through and through, a declaration that ink isn’t just art, it’s identity. The all-black base with a gray rope trim makes this one versatile enough to pair with anything while still making a statement.

Brantley Gilbert has never been shy about wearing his heart on his sleeve, and in his case, it’s literally inked into his skin. The country-rock star recently linked up with Inked Magazine to share videos highlighting some of his most meaningful tattoos and the stories that inspired them.

Gilbert revealed that many of his tattoos reflect his strong faith, while others capture darker chapters of his past. He pointed to ink along one arm that represents “the hell I went through and the hell I raised… and the cycle of going through hell and getting better.” For Gilbert, those designs are more than body art, but they’re milestones of survival and growth.

“People get ‘em for a lot of reasons, but for most of us, tattoos talk about our victories and losses, our struggles and the whole nine,” Gilbert has explained through his record label. “I was one of those kids who had to learn the hard way. But if I would’ve listened to the advice of others, I don’t know I would have ended up where I am.”

Just like Brantley Gilbert's chart-topping hits, these hats are more than accessories; they’re stories fans can wear. From roses to retro portraits to ink-inspired slogans, every design represents a piece of the singer’s journey.

The Brantley Gilbert x Branded Bills Tattoo-Inspired Collection launches October 2, available exclusively through Branded Bills. With only seven designs in the lineup, each piece is expected to sell quickly, giving fans a chance to own a slice of Gilbert’s story.