Hailey Bieber Flaunts Sun-Kissed Body In Tiny Black Bikini At The Beach

By Alisan Duran on July 11, 2025 at 11:00 AM EDT

The Vanity Fair Oscar Party held at the Wallis Annenberg Center for the Performing Arts on March 2, 2025 in Beverly Hills, CA. 02 Mar 2025 Pictured: Hailey Bieber. Photo credit: OConnor-Arroyo / AFF-USA.com / MEGA TheMegaAgency.com sales@mega.global (Mega Agency TagID: MEGA1277742_013.jpg) [Photo via Mega Agency]
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Hailey Bieber made jaws drop on Instagram!

The beauty mogul flashed her enviable physique in a beach shoot for Rhode. Her brand's social media account shared some great news, but what caught the attention of fans was Hailey's sensational figure.

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Hailey Bieber Sizzles In Black

The 28-year-old flashed her abs in a black string bikini, which complemented her glowing tan. Her halter-style top featured straps that clung tightly over her neck, leaving her tanned shoulders and arms in full view. The garment also boasted a set of tiny triangle cups with a wide gap, showcasing ample cleavage.

Hailey teamed the look with a pair of bottoms that matched the same color and style as her top. The front of the swimwear dipped a few inches below her navel, and her flat tummy and abs were well on display. It had a set of thin string sides that stretched high over her hips, accentuating her slender frame. The high leg cuts also showed off the mother of one's toned pins.

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Beach Bombshell

The photo showed Hailey in a kneeling pose on a customized Rhode jet ski, which floated on a shallow part of the sea. Bending over and holding the handlebars, the wife of Justin Bieber looked to the camera with her brunette locks swept to the side.

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Rhode's Big Announcement

Rhode has expanded their availability in several countries in Europe, and the company shared the big news through the caption of Hailey's bikini photo.

"The world of Rhode is growing. We're so happy to announce that our full collection will be available in seven more countries very soon," the statement read. "Starting on July 14th at 9 am PT, we'll be shipping to Austria, Denmark, Finland, Greece, the Netherlands, Poland, and Sweden."

They added, "We can't wait to bring our efficacious, intentional skincare and beauty essentials to even more of you. See you soon on rhodeskin.com."

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New Products

Rhode's European expansion comes after recently teasing a new Peptide Lip Tint accessory following on from the success of its viral phone case.

Together with Hailey, the beauty company dropped pictures on Instagram on July 4 promoting its latest Peptide Lip Tint flavour, Lemontini, along with their belly chain.

The gold chain wraps around the waist with a chain mesh pouch that can carry the lip tint. However, the Rhode's biggest achievement so far was undoubtedly the acquisition of the brand my e.l.f. Beauty for $1 billion.

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Biggest Milestone

Hailey, who co-founded the brand in 2022, will retain her title as founder and also serve in the newly created roles of Chief Creative Officer and Head of Innovation at Rhode. She has also been appointed as a Strategic Advisor to both her brand and e.l.f. Beauty.

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