Sofia Richie is putting the planet first in a recycled lavender-purple bikini, proving that fast fashion may well be on its last legs. The 22-year-old model, once a solid influencer for affordable clothing giant Pretty Little Thing, has shifted to a sustainable brand as she influences on her Instagram, with a recent photo showing the ex to Scott Disick shouting out Cotton On USA. Sofia stunned her followers with summer-ready vibes, and it looks like she’s a giant fan of the Australian brand, this from multiple shout-outs. Check it out below.
Scroll for the photo. Sofia had already made headlines for her Cotton On earlier this month, rocking a pale green bikini top and matching knitted sweatpants as she wrote: “It’s the recycled bikini for me.” The daughter to Lionel Richie is now back for another round, but it was a different vibe as the blonde was photographed in girly pastels while on a leafy outdoor terrace.
Sofia, who also boasts her own swimwear collab with celebrity-adored brand Frankie’s Bikinis, was “violent vibes in @cotton_usa recycled swim.”
Sofia, who was sun-drenched and looking pool-ready despite not being snapped by the water, posed showing off a golden tan and her gym-honed abs. The model went for a boy-shorts finish and classic bralette top, also opting out of shades as she gazed into bright light. Abiding by Instagram’s promotional rules, the star added a #ad.
Quick to reply was Kylie Jenner’s photographer Amber Asaly, writing: “Hot,” with over 161,000 fans sending Richie a like. Scroll for more photos after the snap.
Sofia isn’t just influencing for other brands. The rising star has been debuting her own House Of Harlow 1960 fashion line, jointly developed with “The Simple Life” star sister Nicole Richie.
“Our quarantine baby is finally here! So excited our @houseofharlow1960 collab is finally out. I LOVE YOU @nicolerichie, this is so special (butterfly emoji) @revolve,” she wrote earlier this month for an exciting update. Turns out, quarantine has been busy for Sofia, and more than just with the new boyfriend. More photos below.
Speaking to Pop Sugar about the collab, Sofia revealed: “We had a lot of family time in quarantine, and we were talking to each other about things we wanted to create and do,,” adding: “We naturally decided, “Let’s do something together. Let’s just do a little collab because why not?”
Dresses and bathing suits range from $78 to $228. Meanwhile, ex Scott Disick, 37, is dating Amelia Gray Hamlin, 19. Scroll for Amelia going sheer on their recent L.A. dinner date.