Emily Ratajkowski Shows Mom Her 'Butt' In Cheeky Shorts On A Yacht
By Evie Scott on June 10, 2025 at 6:00 PM EDT

Emily Ratajkowski is seemingly proud of her latest Gucci ad. Shortly before the weekend, the supermodel flaunted her killer body in a series of snaps on Instagram, shouting out the Italian designer and even getting quite cheeky in one slide. Making fans swipe for the backside action, EmRata flashed her peachy rear in teeny cut-off shorts, and with a "ma" in her caption, it looked like she was getting her momma to check out her curves. Emily, 34, made May headlines for promoting Gucci this summer. The mom of one is also signed to brands including Versace, Tory Burch, and Marc Jacobs.
Emily Ratajkowski Shows Off Her Backside In New Gucci Ad
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Scroll for more photos. Opening her gallery hugging her knees, Emily enjoyed a swanky yacht setting while big-time repping the Gucci monogram.
Displaying her long, toned legs in small black shorts, the catwalk queen kept cute in a comfy hoody, adding clog-like, monogrammed mules to match a ton of Gucci purses next to her. Coordinating the gold on her footwear to her earrings and Gucci shades, Emily sent out cozy energy as she looked ready for a casual day on the water, although her second photo switched to denim mode. Here, EmRata modeled blue jeans and a smart shirt while posing from a car. Once again, she brandished a monogrammed bag from Gucci.
See More Photos Below!
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"Emily Ratajkowski was spotted boarding a private yacht," text read in the third slide as Emily was seen making her way aboard. A swanky butler held the swimwear designer's hand as she was filmed from behind.
Anyone seeing Emily's "butt" caption, however, likely made a beeline for her final slide. Here, Emily upped the ante in her minuscule black shorts, showing off her butt cheeks while wearing a jacket. "Look ma, my butt’s in the new @gucci campaign! (last slide)," an amusing caption read. Numbers of likes to the post were disabled, but Emily did earn a celebrity like from makeup mogul Kylie Jenner.
Stunning In Her 'Siren' Bikini
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Emily will happily accept cash in return for brand endorsement, but she's equally busy running her own show. In 2017, the London-born star launched her Inamorata swimwear brand, and the above photo adds to the pile of snaps promoting it.
In August 2023, Emily stunned in this crochet ivory bikini, with Inamorata telling its Instagram fans: "I’ve been dreaming of a siren bikini and we’ve been developing this suit for so long, I can’t believe it’s finally here. Shop the Lorelei now."
Multicolor Bikini On Brazil Beach!
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This time flaunting her washboard abs, Emily Ratajkowski made fans sweat in a plunging, multicolor bikini as she chilled out on the beach. Posting from Rio de Janeiro in March, EmRata earned over 700,000 Instagram likes, plus a heart-eye emoji response from TikTok star Addison Rae.