Fans Express Worry After Justin Bieber Posts Another Cryptic Message After Hailey's Rhode Sale

Justin Bieber has caused a stir once again with his social media activities, as a new post on his Instagram page has sparked concern among fans.

The singer's post comes nearly a week after e.i.f Beauty announced plans to acquire his wife, Hailey Bieber's beauty brand, Rhode, for a billion dollars.

Justin's latest social media antic adds to several cryptic posts he has already made this year.

On Tuesday, Justin shared a captionless message to his fans on his Instagram page.

He posted a message directed toward people who dictate what someone "should or shouldn't have."

"Telling other humans they deserve something is like raising someone else's kids," Justin began.

He continued by asking, "Who are you to tell someone what someone should or shouldn't have?"

The "Purpose" crooner added, "The audacity. That's not your place," before concluding, "God decides what we deserve."

Soon after Justin's post, several fans rushed to the comments section to express concern about his mental well-being.

One person wrote, "Justin, I don't know if you'll read this, but it's important for me to tell you that you're important and millions of people around the world love you. Album is not as important as we want to see your true happiness."

A second person asked, "Are you okay, Justin? A third fan advised the singer, "I think you should leave God out of this and grow up," while a fourth added, "Justin, you need some therapy, bro."

Another fan opined that Justin should leave social media, telling him, "You deserve a social media break."

Some other fans felt Justin was not fit to dish out such advice and reminded him that he once told Hailey she wouldn't grace the Vogue cover.

One person wrote, "You told Hailey she couldn't be on a cover of Vogue, isn't that telling her she couldn't have something?" Another fan asked, "Brother, didn't you tell your wife she could never be on the cover of Vogue???"

Last month, Justin's attempt to pay tribute to Hailey Bieber after she graced the cover of Vogue did more harm than good, further fueling rumors of troubles in their marriage.

Sharing stunning images from her photoshoot as Nick Hustle's "Be Yourself" played in the background, the singer reflected on how far Hailey has come and a moment he regrets.

In a heartfelt caption, he recalled a major argument they once had, during which he made a hurtful remark about her career aspirations.

He wrote, "Yikes, I know, so mean. For some reason, because I felt so disrespected, I thought I gotta get even… I think as we mature, we realize that we're not helping anything by getting even."

He opened up about how his feelings of being disrespected led him to lash out in anger, a reaction he has now realized only gets in the way of genuine connection and intimacy.

Acknowledging the pain his words may have caused and how wrong he was about her potential, Justin expressed his remorse and asked for forgiveness, writing, "So baby, u already know but forgive me for saying u wouldn't get a Vogue cover, cuz clearly I was sadly mistaken."

Not long after the post, Justin deleted his caption and replaced it with emojis.

Hailey Bieber had another win to celebrate after her Vogue cover appearance, after her skincare brand, Rhode, was acquired in a $1 billion deal by e.l.f. Beauty.

Hailey expressed excitement about the partnership, calling it a new chapter in her journey. As part of the deal, she will continue leading Rhode as Chief Creative Officer and Head of Innovation, while also serving as a strategic advisor to e.l.f. Beauty.

The acquisition includes $800 million in cash and stock upfront, with an additional $200 million tied to future brand growth.

Justin Bieber celebrated Hailey's career milestone with a PDA-filled Instagram post. The singer shared a carousel of images, including a steamy shot of Hailey sitting on his lap while he embraced her intimately.

Shortly after, he posted a tribute highlighting Hailey's success and determination, featuring her business announcement and a photo behind an office table.

Fans flooded the comments with congratulations and praise for the couple.

Justin Bieber has shared several cryptic posts on Instagram this year. The singer has freely shared his thoughts and feelings with his fans, sometimes sparking worry among them.

On May 9, 2025, he shared a series of emotional Instagram posts, reflecting on his personal struggles with selfishness and the hurt he's caused others, often unintentionally.

The 31-year-old singer described himself as "an average flawed guy" and admitted he sometimes fears being rejected if he's honest about his selfish tendencies.

Despite these feelings, Justin expressed a desire to grow and spread love, quoting reflections on love's forgiving and enduring nature.

In one post, he revealed that vulnerability brings him more freedom and helps him connect with others. Justin also discussed his fluctuating emotions, saying he sometimes blames God for bad days rather than seeking a better perspective. He said he has been asking God to help him see the best in people, even after feeling used.

Ultimately, he emphasized the importance of taking personal responsibility over blaming others and concluded that only God can truly remove greed and selfishness from one's heart.