Steve Irwin's Son Robert's 'Star Quality' Catches Hollywood's Eye After Sexy Underwear Ad
By Afouda Bamidele on May 2, 2025 at 6:30 PM EDT

Late Steve Irwin's son, Robert Irwin, is making waves for his unexpected sex appeal thanks to a viral underwear ad.
The son of the late "Crocodile Hunter" surprised fans by stripping down to his briefs for the Australian underwear brand Bonds. According to a source's claims, his toned physique won the hearts of many, including showrunners in Hollywood.
Although the sexy ad increased his admirers, Steve Irwin's son, Robert Irwin, is no stranger to the spotlight. At 21, he has achieved numerous successes as a conservationist, zookeeper, and wildlife photographer like his famous father. His popularity even earned him a wax figure at Madame Tussauds in Sydney.
Late Steve Irwin's Son May Get His Own TV Series

The positive reactions to Robert's underwear campaign extended beyond Australia's borders to Los Angeles, where the big shots in Hollywood are reportedly excited to jump on the wildlife enthusiast's fame. A source spilled the tea, alleging Robert was about to make it big, saying:
"Everyone is buzzing about how hot Robert is. His name is now in the mix in all sorts of conversations as far as what projects he would be good for."
"He and his family have such a great reputation for being really down to earth and hardworking and just generally good people, so there's a lot of talk about creating a new series around him," the insider told In Touch, adding:
"He has created a huge splash with these new photos. People can hardly believe that he's only 21-years-old; he suddenly looks so grown up."
Showrunners Are Reportedly Considering Robert Irwin For A Dating Show
View this post on Instagram
Although Robert cemented himself as a zookeeper and wildlife photographer, the source stressed the underwear ad made him more than that. Thanks to the waves his body generated, the "hot" label was attached to his name, opening more doors in the entertainment industry.
"It's a slam dunk that he will be getting more modeling campaigns, and if he could very well end up on the big screen too, he certainly has that star quality," the insider declared. They noted one of Robert's potential options was a dating show, saying:
"For a long time, he was dating Heath Ledger's niece [Rory Buckley], but they've split up now, and he's single, so there's even been some discussion about centering a dating show around him looking for love in America."
The Conservationist May Become A Regular Face In Los Angeles
View this post on Instagram
Besides possibly starring in his own TV series or dating show, the source claimed Robert could become a regular face in L.A. Everyone allegedly wanted a piece of him following his sexy underwear ad, with the insider noting:
"He's now on all the party invite lists as well, when he comes to L.A. next it will be his oyster."
Robert's mom, Terri, echoed similar sentiments about the increased attention he has gotten since the underwear ad. She reflected on the situation by comparing it to her late husband's rise to fame, recalling:
"Steve used to say to me, 'It wasn't until I started filming and became the Crocodile Hunter that girls looked at me twice."
"He was 30, by the way, when we got married. So he goes, 'Where were they?' So, on one hand, cool for Robert to have flattering attention, and on the other hand, it's a lot," Terri added.
Before the viral ad, Robert has made several appearances in the media, from authoring a children's book to starring on "The Tonight Show Starring Jimmy Fallon" 11 times.
The Wildlife Photographer Got Emotional After Seeing His Father's Wax Replica
Before his underwear ad caused a stir, The Blast reported that Robert sparked mixed reactions from fans over his emotional response to his late father's wax replica. He saw Steve's wax figure for the first time at Madame Tussauds in Sydney last November.
The paparazzi were there to capture Robert's reaction, with the conservationist fighting back tears as he stared lovingly at the wax figure. "That is amazing. It's the first time in a long time that he's not just a picture," he said while choked up with emotions.
Eventually, the young zookeeper couldn't hold back his tears and walked off-camera to compose himself. His vulnerable state sent fans spiraling, with many slamming photogs for not respecting his privacy in that tender moment.
"They need to get out his face and give him a moment to feel.. and let him take it in," someone stressed.
Steve Irwin's Son Became The Youngest Australian Celebrity With A Wax Figure
View this post on Instagram
Robert got to see his father's wax figure for the first time, thanks to the unveiling of his own replica. He became the youngest Australian celebrity to receive the honor at 20 and described the event as "one of the most surreal moments" in his life.
"This is just incredible. I just keep looking at every little bit, going, 'It's me! It is me!' I don't know if the world is ready for two of me," Robert gushed in an interview. He also addressed his emotional reaction to Stevie's replica, confessing that "It was actually a lot to take in."
"I didn't think that was gonna happen, but I was actually quite emotional seeing it. Dad, for the last 17 years of my life, has been pictures and video, and to actually see him kind of just standing there, it was a lot," the wildlife photographer explained.
Will Steve Irwin's son Robert Irwin hop on the opportunity to Hollywood, or will he remain the fans' beloved zookeeper?