Jena Sims Tees Off In Bikini As Brooks Koepka Gears Up For The Masters

While Brooks Koepka zeroes in on Augusta National, his wife, Jena Sims, is celebrating Masters week her own way — in a bikini and on the green!

The 36-year-old Sports Illustrated Swimsuit model turned heads this week as she shared a flirty new set of golf-themed bikini snaps from a playful putting session. Decked out in bright sneakers and her own swimwear line’s latest styles, Sims proved that she’s not just supporting her husband during golf’s biggest week — she’s stealing the show.

Sims took to Instagram on Tuesday, April 8, to promote a giveaway for her Masters Swim capsule — a collaboration with swimwear brand LainSnow — offering fans a chance to win the entire collection and a Pop Stroke gift card. Naturally, she modeled the goods herself, rocking a black bikini printed with vibrant golf tees while putting at a mini-golf course.

Paired with neon green sneakers, the cheeky “Spill the Tee” bikini was the centerpiece of her on-theme look. In one video, she kneeled to tap a ball into the hole with a putter, grinning as she raised her arms in celebration. The playful spirit was matched by her barely-there swimwear — both a style statement and a nod to her golf-loving family life.

The capsule features multiple styles beyond bikinis — including a striped set with pink piping and a swim-fabric golf dress dubbed the “Jena Jupiter,” a nod to the town she shares with Koepka. Designed to withstand summer heat and active outings, the dress comes with cutouts and playful prints, perfect for everything from the driving range to poolside lounging.

This latest drop is far from Sims’ first foray into fashion. In addition to her work with OneOne swimwear and her collaboration with Steve Madden on a golf shoe line, Sims is also an investor in DIBS Beauty, showing her flair for both style and entrepreneurship.

Sims’ rise in the fashion world was supercharged in 2024 when she earned her place as a Sports Illustrated Swimsuit rookie after winning the magazine’s Swim Search competition. It wasn’t an overnight success — Sims applied three times before securing her dream gig.

Her debut was nothing short of iconic. At eight months pregnant, Sims strutted the SI runway in Miami, showing the world that motherhood and modeling can coexist fiercely. Just weeks later, she and Koepka welcomed their son Crew on July 27, 2023.

Now, she’s back for more. The Georgia native recently shot her second SI feature in Bermuda, posing in a stunning Andi Bagus bracelet-top bikini that left fans and fashion editors breathless. Photographed by Ben Watts, Sims’ confident poses and sculpted frame confirmed she’s in her modeling prime.

Despite a packed schedule, Sims shows no signs of slowing down. Her behind-the-scenes hustle includes everything from 4 a.m. wakeups to pumping breast milk to squeezing in early-morning workouts before shoots. In a 2024 SI interview, Sims said she’s waited her “entire life” for this moment.

“I feel like I’m exactly where I need to be,” she told the magazine. “This is the beginning of such a huge new chapter.”

It’s a chapter filled with bikinis, birdies, and balancing it all — and as Brooks Koepka aims for another green jacket, Jena Sims is earning her own spot in the spotlight.

Whether she’s launching swimwear or supporting her husband, Sims is writing her own story — one that mixes glam, grit, and golf in perfect measure. Her Masters-inspired shoot is more than just a marketing move — it’s a celebration of confidence, motherhood, and chasing your dreams with style.