Is Taylor Swift Fatigue Setting In? New Super Bowl Survey Shows Generational Divide
By Kelly Coffey-Behrens on February 4, 2025 at 10:30 AM EST
Taylor Swift has been an undeniable presence in the NFL this season, with her frequent appearances at Kansas City Chiefs games and media coverage as the girlfriend of star tight end Travis Kelce. But while some fans have embraced the pop superstar's connection to the league, others feel her presence is detracting from the game, especially when it comes to the Super Bowl.
During last year’s Super Bowl, Swift was shown 11 times for a total of 55 seconds. While that may not seem excessive, her visibility throughout this season has been a talking point in NFL circles.
A recent survey suggests that Taylor Swift's influence on Super Bowl viewership is divisive.
Mixed Reactions to Swift’s Super Bowl Presence
According to Odds Assist, of those planning to watch Super Bowl LIX, opinions on Swift's impact were split:
- 8.1% said she is a big reason they are tuning in.
- 16.5% said she makes them want to watch slightly more.
- 24.7% said she makes them want to watch the game less.
- 50.8% said they are indifferent.
Because this survey only included people who plan to watch the Super Bowl, it does not account for those who may be actively avoiding the event due to Swift’s presence. However, the fact that more people (24.7%) said she makes them want to watch less than those who said she makes them want to watch more (24.6% combined) is noteworthy.
Generational Divide In Interest
When broken down by generation, the data reveals varying levels of enthusiasm, or lack thereof, toward Taylor Swift’s presence at the Super Bowl.
Among Gen Z, 9% cited Swift as a big reason they’re watching, while 22.5% said she makes them want to watch slightly more. However, 44.9% remain indifferent, and 23.6% said she makes them want to watch the game less.
Millennials, Swift’s own generational army, showed slightly more interest, with 12.5% saying Swift is a big reason they’re watching and 22.7% stating she makes them want to watch slightly more. Meanwhile, 46.1% were indifferent, and 18.8% said her presence makes them less inclined to tune in.
Gen X viewers appeared less enthusiastic about Swift’s involvement, with only 7.1% saying she is a big reason they’re watching and 12.2% saying she slightly increases their interest. A majority (51%) were indifferent, while 29.6% felt she makes them want to watch less.
Baby Boomers showed the least interest, with just 4.8% considering her a big reason to watch and 8.8% saying she makes them want to watch slightly more. A notable 61.4% were indifferent, and 25% felt her presence detracted from their interest in watching the game.
Did Gender Play A Role?
Interestingly, gender did not play a major role in respondents' opinions.
Slightly more males (9.6%) than females (6.6%) said Swift was a big reason they were watching, while slightly more females (17.3%) than males (15.6%) said she made them want to watch the game slightly more.
When it came to those who felt Swift made them want to watch less, the numbers were nearly identical: 24.8% of males and 24.5% of females.
The Verdict: Swift's Super Bowl Influence Is Polarizing
While Taylor Swift remains a massive cultural force, her impact on the Super Bowl audience is clearly divisive.
Some are excited to see her in attendance, while others feel her presence overshadows the game itself. Whether she will steal the spotlight on Super Bowl Sunday remains to be seen, but one thing is certain... Fans have strong opinions about it.
When Is Super Bowl LIX?
Swift attended the Chiefs' victorious Super Bowl game in February 2024. She was seen joining Kelce on the field after the team beat the San Francisco 49ers, as the pair embraced and kissed in celebration. However, it is not yet known whether Swift will make an appearance at this year's Super Bowl game, though it is likely, as she has had more free time since completing her record-breaking "Eras Tour" in December 2024.
Super Bowl LIX will feature a rematch between the Kansas City Chiefs and the Philadelphia Eagles, who previously faced off in Super Bowl LVII. The Chiefs secured their spot by defeating the Buffalo Bills 32-29 in the AFC Championship, while the Eagles earned their place with a 55-23 victory over the Washington Commanders in the NFC Championship.
Kendrick Lamar will headline the halftime show, with SZA joining as a special guest.
Super Bowl LIX is scheduled for Sunday, February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, with kickoff at 6:30 p.m. ET.
