Kim Kardashian Spilling Out Her Valentine's Day Underwear Should 'Put It Away'

Kim Kardashian has been blasted for showing off her curves as she promotes her SKIMS brand ahead of Valentine's Day. The billionaire mogul, 44, stripped down to an array of sexy underwear looks on her Instagram Stories this week, showing off multiple looks as she plugged her best-selling shapewear and clothing brand. Flaunting the weight loss she made 2022 headlines for, Kim reminded her social media followers that she's maintained her curves, but some fans weren't feeling it as they reacted. Kim, whose brand is now valued at $4 billion, founded SKIMS in 2019.

Scroll for the photos. Upping the ante in selfie mode, Kim highlighted her 24-inch waist in a white undies set with black prints in one snap, showcasing her snatched silhouette while rocking tiny briefs and a plunging bralette.

Modeling a PJs version of the same look in another moment, the ex to Kanye West wore shorts in the same prints, but she saved a moment for the romantic stuff by slipping her curves into a slinky, pink satin two-piece.

Kim also modeled a cute pastel bralette with matching pants, adding a cropped open cardigan to format a three-piece look. The reality star ditched the professional photographers and usual studio glam, instead keeping things low-key and even braving some pretty poor lighting.

While the selfies may have boosted Kim's bank balance, haters seeing the photos on The Daily Mail only seemed interested in slamming her. "No thanks. I rather purchase Victoria’s Secret instead," one wrote. Another shamed Kim, saying: "Yuck, put it away."

In 2022, Kim Kardashian opted for hot pink as she promoted her Valentine's Day collection, sharing this sexy snap while licking her finger. Going skintight in a cropped pink tee and matching bottoms, the TV favorite flashed her abs and toned thighs, writing: "Just Dropped NEW @SKIMS Valentine’s Shop SKIMS.COM." The post has now topped 4 million likes. Kim is followed by 358 million on her Instagram.

In November 2024, Kim Kardashian joined forces with designer Dolce & Gabbana to bring a new, animal-print-heavy collab. She posted the above photo to Instagram, modeling a plunging bra and high-waisted briefs as part of a string of promo shots.

“It was an honor to collaborate with my friends Domenico and Stefano on this special Dolce & Gabbana and Skims collection," Kim shared last fall, adding: "We selected classic Dolce&Gabbana silhouettes and Leopard prints and reimagined them with the exceptional fit and comfort that Skims is known for. It’s truly an iconic collaboration that I’m excited to share with the world.” The Kardashians have other ties with Dolce & Gabbana, who sponsored Kourtney Kardashian's 2022 wedding to husband Travis Barker.