Travis Scott Plays His Part For The L.A Wildfire Victims With 100 Percent Donation

Travis Scott is using his money for the right cause as California struggles with the aftermath of the Pacific Palisades wildfires.

The rapper revealed his plans to donate income from his merch sales to affected communities in Los Angeles as part of efforts to ensure relief for the area.

Travis Scott joined a long list of celebrities like Paris Hilton and Beyonce, who have made significant direct donations to the cause of providing succor for the fire victims.

The songwriter took up the worthy cause after debuting his new single, 4x4, at the College Football Playoff National Championship game on Monday. He performed alongside the HBCU marching band members from Morehouse at the event,

In collaboration with Team Cactus, Scott released new items on his website to commemorate the release. These included two pieces of merch in honor of the hardworking and devoted first responders in Los Angeles and 1 CD single for the single.

The artiste shared that 100% of the net proceeds from the sales will go to the Direct Relief- California Wildfire Response Fund to help them continue to provide immediate relief to victims of the fire.

Per TMZ, the Palisades wildfire has left devastating outcomes in its trail, including thousands of homeless and displaced families, 27 recorded deaths, and lots of animal loss/displacements.

Scott's donation joined that of stars Leonardo DiCaprio, Eva Longoria, and Arnold Schwarzenegger, the Eagles football team, and the music band Metallica, who have donated vast sums of money and played active roles in helping the affected victims get back on their feet.

Like the rapper, celebrity DJ, and socialite, Hilton, who unfortunately lost her home in the fire, did not hesitate to provide direct cash assistance to the victims.

In a report by The Blast, Hilton, a family friend of the Kardashian/Jenner clan, claimed her nonprofit, 11:11 Media Impact, raised over $600,000 in just three days. Its goal is to raise $1 million to help provide "cash assistance, housing, and essentials to those affected."

The entertainer urged interested parties to visit her link in her Instagram bio, adding, "Every bit helps, and together, we can meaningfully impact families' lives."

She shared an update that her nonprofit had recorded a massive $800,000 in donations towards the emergency relief funds in 72 hours. Hilton explained that $150,000 had been sent to the Wildfire Relief Fund's GoFundMe to provide 150 Altadena families with immediate cash assistance.

The star's Malibu beachfront property fell to the devastating Los Angeles fire which began about two weeks ago.

Hilton's heart is as strong as it is large. On January 8, 2025, she shared a lengthy yet very emotional Instagram post featuring remnants of her expansive Malibu home.

According to the caption, Hilton watched her home "burn to the ground on live TV" as she sat with her "family, watching the news." While it was a tragic experience, the star expressed gratitude that her family and pet survived the fire. The star added:

"My heart and prayers are going out to every family affected by these fires. To all the people who have lost their homes, their memories, and their beloved pets. My heart aches for those still in harm's way or mourning greater losses."

Hilton described the devastation that followed the fire outbreak as "unimaginable," noting, "To know so many are waking up today without the place they called home is truly heartbreaking."

She also thanked "the brave firefighters and first responders risking their lives" to protect everyone, calling them true heroes. 

"I am so grateful for your courage, dedication, and the incredible sacrifices you're making to save lives and fight this unimaginable battle. Thank you from the bottom of my heart," Hilton added, encouraging everyone to hug their loved ones a little tighter.

Hilton, along with her family, opened the doors of their establishment to people who had to evacuate their homes when the fire broke out.

In her Instagram post, she confirmed that she and her team had picked up "essential items and gifts" for the families they had been sheltering at the "Hilton in Montebello."

"My heart goes out to them, and being able to bring comfort and a smile to their faces is something I will never forget," Hilton wrote. Aside from housing families in the Hilton, she also stopped at a baby shop to get essential supplies for the babies and young children affected by the fire. In her words:

"Then we got a chance to visit @PasadenaHumane and was so moved by their life-saving work to help our animal community. I'm so grateful that I'm able to bring home Zuzu, our new foster whose family unfortunately had to surrender her after their home was destroyed in the wildfires."

"Fostering is such an important way to help when you're able to—if you can, please consider giving a temporary or permanent home to animals in need," the model declared as she shared updates of what she has been up to since the fires began.

The "Goosebumps" rapper has been through personal tragedies of his own, like the 2021 Astroworld Festival incident, which claimed the lives of ten fans and left hundreds injured.

Last year, The Blast shared bits from his interview with GQ in November 2023, where he reflected on the aftermath of the incident and the emotional rollercoaster he had to deal with.

Scott described the event as "devastating," noting that he always thinks about it. The rapper added: "Those fans were like my family. You know, I love my fans to the utmost. I was just overly devastated."

He also confessed that moving on from the incident was not easy as there were moments when things got rough and he crashed down with emotions for the people who lost their lives, got injured, and their families who have had to live with these experiences.

A Texas grand jury cleared Travis Scott of all criminal charges in 2023, and the Harris County District Attorney also echoed the opinion that the aggrieved did not have sufficient evidence to pursue criminal charges.

With this latest move, Travis Scott has shown his commitment to making Los Angeles a happier, brighter place again!